After brainstorming different options, a video in custom animation seemed the most suitable solution to show the benefits provided by Vivino to wine drinkers. Our idea was to tell a story, and custom animation is one of the most relevant video styles for this purpose: this style allows for flexibility and many creative options!
We wanted to create short scenes that every wine drinker could encounter in their daily life when choosing a wine. Each scene takes place in a specific environment: a bottle shop/ supermarket, a restaurant and a dinner with friends.
The benefit of having 3 different environments is that they can be divided in 3 single videos, as requested by the client. We decided to only show a set of hands in the whole video, no face, no full-length character – in a subjective camera style – to give the audience the impression that they were starring in the video.