YouTube Trueview for action ads

The guide to effective YouTube Trueview for action video ads

For app install ads with Google, the default choice is to run Universal App Campaigns. However depending on your app and the...

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Facebook ad creatives testing

The best ways to test and optimize your Facebook ad creatives

We hear (and talk) a lot about split testing. You’re probably already running A/B tests on the Play Store (if not, you should)...

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app preview video production

Creating the Tropicats App Previews with Wooga (and which one performed best)

A lot goes into producing videos, and this is true even for iPhone App Previews. The big and small decisions about your...

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universal app campaigns creatives

Optimizing your creative assets for Universal App Campaigns (UAC)

Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for...

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Pre-post analysis iTunes Connect

The step-by-step guide to pre-post analysis for ASO with iTunes Connect App Analytics

There is not any A/B testing tool in iTunes connect. Without something like Google experiment, you’re therefore left with having to use...

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google play store experiment video

The complete guide to A/B testing with Google Play Store listing experiments

There are two main goals to adding a promo video to your Play Store listing. The first one is to increase conversion...

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differences app preview video google play store

Differences between video on the iOS App Store and the Google Play Store

If done right, app store videos are a great way to quickly show what your app is about and an important part...

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emerging markets app marketing

App Marketing for Emerging Markets and How 20 Companies are Tackling It

If your app has a global appeal and you plan to increase your mobile app revenue, marketing your app to emerging markets...

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iOS 11 App Previews – The Complete Guide to Video on the App Store

When iOS App Previews (video on the App Store) were announced in June 2014, everyone got quite fired up. A new exciting...

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