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How Important is the Weekend in Mobile Marketing?

About the Author: Gur Dotan is the co­-founder and VP Marketing at SOOMLA. The mobile world is an extremely cruel environment, where...

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The Dangers of Falling in Love with Your Mobile App

About the author: Shai Wolkomir is the Co-Founder and CEO of Elasticode. Entrepreneurs at heart know that in order to make it...

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Use deep linking as a powerful acquisition and retention channel

Guest post by Alexandre Jubien (ThinkMobile). The issue We’ve all faced that issue. You have an app installed in which you are...

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The Viral Loop: Get Your Users Advertising for You

Guest post by Sam Hutchings (Tapdaq). Acquiring users continues to become more expensive each and every time we look at it. Chartboost...

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How To Brainstorm Keywords For Your App

Guest post by Evaldo Rossi (WordData). App Discovery is one of the biggest issues the App Store has. iOS 8 kind of tried...

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How to Localize Your App to Get More Users

Guest post by Olivier Verdin (AppTweak). The Apple App Store is now present in more than 150 countries and in 40 languages....

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Review Mining: The App Publisher’s Secret Weapon

Guest post by Tom Leclerc (Wooga). App Store Reviews: The Undiscovered World How many companies – and not just in the app...

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How to Grow Your Mobile App Retention

Guest post by Alon Even (Appsee). Iowa Farmer Ray Kinsella (Played by Kevin Costner), in Field of Dreams isn't the only one...

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How to Generate Buzz Before You Release Your App

Guest post by Steve P. Young (Mobile App Chat). Do you want to get your new app in front of your target...

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