Leverage Creative Optimization

App Store Product Page

CPP What can be changed

What is it? CPPs (Custom Product Pages) let you create alternative versions of your App Store product page addressing different user personas.

Where? Your new CPP will be separated from your default App Store product page. CPPs can’t be found organically, they’re accessible via the unique URL embedded in your UA campaigns, or via the Today, Games and Apps tabs in the App Store.

Why? It delivers a consistent full-funnel experience for a specific audience.

When a relevant user comes across your ad campaign and reacts to it, it lands in a customized App Store product page with tailored messaging.

CPPs drive installs from particular traffic segments and maximize the performance of your marketing efforts



What can

Be changed:

Promotional text App Previews Screenshots CPP What can be changed

Purpose-built CPPs

  • Put the focus on different features or characters
  • Target distinct user motivations
  • Direct the attention on a promotion or offer
  • Support a global / seasonal marketing efforts
  • Use it for Search Ads

Data-driven CPPs

  • App Previews can improve CVR by 40%
  • Screenshots can increase CVR by 28%
  • Apple allows up to 35 CPPs per language
  • App icon remains unchanged for brand consistency



The full-funnel strategy

Right message, right audience.

Segmentation example for a fitness app: Flexibility vs. Muscle build

UA Campaigns Right message, right audience.


Multiply your conversion rate by showing the right message to a specific audience

Experience a clear and customizable process. Designed for mobile-first audiences. Backed by industry experts.



How can

We help you

UA Campaigns App Store
Custom Product Page
How can we help you

Personalize your user journey with CPPs

We help you champion your UA and ASO marketing efforts with genuinely engaging creatives.

Laser-target users with a strong UA campaign.

Experience our creative process from concept development to video production.

Seal the deal with robust ASO.

Our ASO specialists craft store screenshots and videos accelerating growth through creatives.

Let's Start

Let's Start

Let's talk today

Book your consultation now. Get a FREE proposal including script, quote and timeline for your project.

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App Marketing Agency 2022 Finalist


With 10 years of experience in the mobile-first marketing industry, our creative team supports you from concept to creation, with your KPIs always in mind.