The Boost

Mobile growth and creatives

How to start an influencer campaign for your mobile game with Marion Balinoff⎮App Marketing Snack #18

In this latest App Marketing Snack episode, Marion Balinoff, Influencer Marketing Consultant tells us her secret about what makes a great influencer...

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A dive into UGC (and UGC-like) video ads, the latest app marketing trend

The rise of social media platforms and their increased power over culture bred the latest app marketing trend: UGC (User Generated Content)....

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How a good first impression can boost your conversions

A good first impression can go a long way, and that works for all areas of life. You never know where exactly...

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Engage, Retain, Earn: Growth Strategy for Game Apps [Based on Data]

This is a guest post by Pushwoosh According to the most recent Pushwoosh research, game apps can make a quantum leap in...

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How to best use gamer motivation to level up your mobile game’s creative assets

If you’re currently trying to promote a mobile game, you might want to look into gamer motivations. They can help you better...

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ASO tips you need to know with Artiom Tzaczuk, ASO Specialist for Onde ⎮ The App Marketing Snack #17

Artiom Tzaczuk shares his experience as an ASO Specialist, including his top 3 tips to make the best ASO strategy you can...

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Mobile Video Monthly #27 – August 2022

Summer is coming to an end but the industry did not take any time off. The time for our monthly recap has...

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Merge Mansion and Grandma’s secrets, why is it so effective⎮ Case Study

For this case study, we’re diving into the Merge Mansion phenomenon. You’ve surely seen the video ads around, with a cryptic grandmother...

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Why ASO should come before UA with Elena Wibmer, App Radar ⎮ The App Marketing Snack #16

This episode’s guest is Elena Wibmer, Product Marketer at App Radar. She teaches us the difference between doing ASO for apps versus...

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