The Boost

Mobile growth and creatives

Why create (or not) Landscape App Previews with Portrait Screenshots

Apple has always been pretty strict about the guidelines for App Preview videos: there are specific rules your video has to follow...

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Mobile Video News

Mobile Video Monthly #11 August 2019: Play Store redesign and store listing videos autoplaying

We’re back with another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It...

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Mobile Video News

Mobile Video Monthly #10 July 2019: FB feed ad aspect ratio, Play Store autoplay videos

We’re back with a new Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space....

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App Store Optimization (ASO): App Name, Subtitle and Keywords [3.0]

This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is...

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Mobile Video News

Mobile Video Monthly #9 June 2019: new ads on Instagram and App campaigns

Here is the latest Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. Whether...

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ad creatives slot apps

Ad Creatives Across Channels for Cashback & Coupons Apps

Using high-performing creatives is one of the most important levers to optimize user acquisition. There is not one creative fits all: different...

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universal app campaigns creatives

Optimizing your creative assets for Google App campaigns (UAC)

Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for...

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