holiday creative optimization

Creative optimization for the holiday season

During the holiday season things can get a little crazy as everyone is competing for eyeballs (and wallets). Both online and offline....

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pre-order apps

How to leverage Apple Pre-Order for your iOS app launch

There was a time when the only thing you could get from pre-launch buzz were email signups. Not anymore. With Apple app...

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tv streaming app install creatives

A look at video ad creatives from top tv streaming apps

This is the first post of our series focusing on ad creatives used for different kind of apps. And we start by taking...

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mobile app install ad creatives

5 ways to conduct a competitive analysis for app install ad creatives

When running mobile app install ads, your creatives matter. Chances are you already have some frequent meetings with your team to review...

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app install ads Twitter

The guide to Twitter app install ads and creative best practices

It seems that Twitter has come a long way. Along with becoming profitable, they have worked significantly on their Twitter app install...

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Apple Search Ads

Apple Search Ads Creative Sets best practices and optimization examples

Since the launch of Apple Search Ads (ASA) you might have embraced them… ...Or at least been using them sometimes with different...

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YouTube Trueview for action ads

The guide to effective YouTube Trueview for action video ads

For app install ads with Google, the default choice is to run Universal App Campaigns. However depending on your app and the...

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Facebook ad creatives testing

The best ways to test and optimize your Facebook ad creatives

We hear (and talk) a lot about split testing. You’re probably already running A/B tests on the Play Store (if not, you should)...

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app preview video production

Creating the Tropicats App Previews with Wooga (and which one performed best)

A lot goes into producing videos, and this is true even when creating an app preview video. The big and small decisions...

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