The Boost

Mobile growth and creatives

Mobile Video News

Mobile Video Monthly #2 November 2018: Pinterest ads expand, AMP Story Ads and more!

In this Mobile Video Monthly-series we discuss the biggest news, changes, findings and trends when it comes to video in the mobile...

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App Growth Summit panel

The Rise of Creatives – Insights from the App Growth Summit

At the App Growth Summit San Francisco last month we got a chance to moderate a panel about the Rise of Creatives. We...

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Mobile Video News

Mobile Video Monthly #1 October 2018: new YouTube ad ratios, conversion windows and more!

This Mobile Video Monthly-series is inspired by the excellent ASO Monthly. We discuss the biggest news, changes, findings and trends when it...

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ad creatives slot apps

A look at video ad creatives from top casino & slot games

In this second post of our series focusing on ad creatives used for different kind of apps, we take a look at...

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holiday creative optimization

Creative optimization for the holiday season

During the holiday season things can get a little crazy as everyone is competing for eyeballs (and wallets). Both online and offline....

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apple preorder

How to leverage Apple Pre-Order for your iOS app launch

There was a time when the only thing you could get from pre-launch buzz were email signups. Not anymore. With Apple app...

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ad creatives slot apps

A look at video ad creatives from top tv streaming apps

This is the first post of our series focusing on ad creatives used for different kind of apps. And we start by taking...

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mobile app install ad creatives

5 ways to conduct a competitive analysis for app install ad creatives

When running mobile app install ads, your creatives matter. Chances are you already have some frequent meetings with your team to review...

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app install ads Twitter

The guide to Twitter app install ads and creative best practices

It seems that Twitter has come a long way. Along with becoming profitable, they have worked significantly on their Twitter app install...

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