The Boost

Mobile growth and creatives

Mobile Video News

Mobile Video Monthly #6 March 2019: Facebook Ad Library, Amazon video ads and new ASA countries

We’re back with another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It...

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google play feature graphic

Google Play Feature Graphic Examples and Best Practices

Like the App Preview Poster Frame (for iOS App Store videos), the way the Google Play Store feature graphic is displayed on a...

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Mobile Video News

Mobile Video Monthly #5 February 2019: Facebook ad changes and Reddit App Installs

We’re back with a new Mobile Video Monthly, the series where we discuss the biggest news, finding, changes and trends regarding video...

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ad creatives slot apps

Top app install ad creatives from dating apps

It’s (almost) Valentine’s day! So we figured it would be good for this fourth post of our ad creative series to take...

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Mobile Video News

Mobile Video Monthly #4 January 2019: Reddit and TikTok Video Ads

Here is another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. This can...

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Game App Preview Video

How to Create the Best Mobile Game App Preview videos

We’ve been writing quite extensively about App Preview guidelines and best practices. A LOT of games have a video on their iOS...

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ad creatives slot apps

A look at video creatives from top fitness apps

In this third post of our series focusing on ad creatives used for different kind of apps, we take a look at...

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Mobile Video News

Mobile Video Monthly #3 December 2018: Video on Instagram, TV targeting on YouTube

In this Mobile Video Monthly-series we discuss the biggest news, changes, findings and trends when it comes to video in the mobile...

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App Preview Poster Frame

App Preview Poster Frame – Examples and Best Practices

When Apple first introduced iOS App Store videos (called “App Previews”), those videos did not autoplay. This means that there was a play...

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