The Boost
Mobile growth and creatives
Why create (or not) Landscape App Previews with Portrait Screenshots
Apple has always been pretty strict about the guidelines for App Preview videos: there are specific rules your video has to follow...
Mobile Video Monthly #11 August 2019: Play Store redesign and store listing videos autoplaying
We’re back with another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It...
Mobile Video Monthly #10 July 2019: FB feed ad aspect ratio, Play Store autoplay videos
We’re back with a new Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space....
App Store Optimization (ASO): App Name, Subtitle and Keywords [3.0]
This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is...
Mobile Video Monthly #9 June 2019: new ads on Instagram and App campaigns
Here is the latest Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. Whether...
Ad Creatives Across Channels for Cashback & Coupons Apps
Using high-performing creatives is one of the most important levers to optimize user acquisition. There is not one creative fits all: different...
