Creative optimization for the holiday season
During the holiday season things can get a little crazy as everyone is competing for eyeballs (and wallets). Both online and offline....
How to leverage Apple Pre-Order for your iOS app launch
There was a time when the only thing you could get from pre-launch buzz were email signups. Not anymore. With Apple app...
A look at video ad creatives from top tv streaming apps
This is the first post of our series focusing on ad creatives used for different kind of apps. And we start by taking...
5 ways to conduct a competitive analysis for app install ad creatives
When running mobile app install ads, your creatives matter. Chances are you already have some frequent meetings with your team to review...
The guide to Twitter app install ads and creative best practices
It seems that Twitter has come a long way. Along with becoming profitable, they have worked significantly on their Twitter app install...
Apple Search Ads Creative Sets best practices and optimization examples
Since the launch of Apple Search Ads (ASA) you might have embraced them… ...Or at least been using them sometimes with different...
The guide to effective YouTube Trueview for action video ads
For app install ads with Google, the default choice is to run Universal App Campaigns. However depending on your app and the...
The best ways to test and optimize your Facebook ad creatives
We hear (and talk) a lot about split testing. You’re probably already running A/B tests on the Play Store (if not, you should)...
