The Boost
Mobile growth and creatives

TikTok for marketers
TikTok ranks at the top of the app industry as the fastest-growing, most downloaded app in the world. It’s shaping culture, redefining...
Mobile Video Monthly #13 October 2019: new ratios for Reddit ads, ads in Facebook Groups
We’re back with another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It...
Mobile Video Monthly #12 September 2019: longer Snap Ads and TikTok audience network
We’re back with another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It...
Why create (or not) Landscape App Previews with Portrait Screenshots
Apple has always been pretty strict about the guidelines for App Preview videos: there are specific rules your video has to follow...
Mobile Video Monthly #11 August 2019: Play Store redesign and store listing videos autoplaying
We’re back with another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It...
Mobile Video Monthly #10 July 2019: FB feed ad aspect ratio, Play Store autoplay videos
We’re back with a new Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space....
App Store Optimization (ASO): App Name, Subtitle and Keywords [3.0]
This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is...
Mobile Video Monthly #9 June 2019: new ads on Instagram and App campaigns
Here is the latest Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. Whether...