Mobile Video Monthly #38 – November 2023

The holiday season is starting and everyone is staying busy. YouTube is developing an ad-buying platform for Shorts. Simultaneously, TikTok introduces Creative…

Disturbing ads, a new trend for mobile gaming creatives?

A strange trend is starting to take shape in the mobile gaming marketing world. You’ve probably come across one or several. Is…

The Power of Holiday Marketing in Boosting Mobile Game Engagement

The relevance of holiday marketing in mobile gaming goes beyond mere festive decorations and Santa hats propped up on characters. It’s a…

How to make a good video ad script

Crafting a compelling video ad script for mobile games isn't just about enticing visuals—it's about sparking curiosity, tapping into emotions, and compelling…

Mobile Video Monthly #37 – October 2023

Halloween is behind us now but the holiday season for marketers has just started! Lucky for you, we kept an eye out…

Dress up your mobile game for Halloween

Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your…

Using psychology to market your mobile game

There is no magic solution to create the perfect video ad for a mobile game. However, some things can help the process.…

Mobile Video Monthly #36 – June 2023

Summer break isn’t here yet for the mobile world. From TikTok’s new AI advertising tools to YouTube’s thumbnail A/B testing, check out…

What Google announced for the Play Store at Google I/O 2023

Last week Google held its annual I/O event. This year, the big focus was, unsurprisingly, artificial intelligence. Even though AI was at…