Mobile Video Monthly #36 – June 2023

Summer break isn’t here yet for the mobile world. From TikTok’s new AI advertising tools to YouTube’s thumbnail A/B testing, check out…

What Google announced for the Play Store at Google I/O 2023

Last week Google held its annual I/O event. This year, the big focus was, unsurprisingly, artificial intelligence. Even though AI was at…

Mobile Video Monthly #35 – April 2023

Temperatures are rising and things are changing! Let’s dive into the latest news of the mobile world! Google will launch an ad…

Using dramatic tropes and storytelling to drive conversions ⎮ A Family Island Case Study

Our latest case study star is Family Island! Famous for its highly dramatic video ads and the use of storytelling tropes. Is…

Upgrade your creatives with gamer motivations: customization and self-expression

Gamer motivations are making a strong comeback in app marketing, especially for mobile games. But how can you take advantage of them…

6 reasons why you should hire an app marketing agency

Have you ever wondered if hiring an app marketing agency was the right move for you? We’re here to help you figure…

Mobile Video Monthly #34 – March 2023

Spring has arrived and this year it brought a lot of brand news Search Ads placements for TikTok, Instagram and Pinterest. Apple…

Complete guide to video ad specs for mobile ads ⎮ 2023

There are a lot of different steps to set up a mobile video ad campaign, but it’s always important to ensure that…

Will the upcoming TikTok Search Ads be worth it?

TikTok’s rapid rise to fame made it an advertisers’ dream recently. The short video platform has been growing its ad offer to…