The Boost
Mobile growth and creatives
Mobile Video Monthly #10 July 2019: FB feed ad aspect ratio, Play Store autoplay videos
We’re back with a new Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space....
App Store Optimization (ASO): App Name, Subtitle and Keywords [3.0]
This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is...
Mobile Video Monthly #9 June 2019: new ads on Instagram and App campaigns
Here is the latest Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. Whether...
Ad Creatives Across Channels for Cashback & Coupons Apps
Using high-performing creatives is one of the most important levers to optimize user acquisition. There is not one creative fits all: different...
Optimizing your creative assets for Google App campaigns (UAC)
Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for...
