The guide to effective YouTube Trueview for action video ads
For app install ads with Google, the default choice is to run Universal App Campaigns. However depending on your app and the...
The best ways to test and optimize your Facebook ad creatives
We hear (and talk) a lot about split testing. You’re probably already running A/B tests on the Play Store (if not, you should)...
Creating the Tropicats App Previews with Wooga (and which one performed best)
A lot goes into producing videos, and this is true even for iPhone App Previews. The big and small decisions about your...
Optimizing your creative assets for Universal App Campaigns (UAC)
Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for...
The step-by-step guide to pre-post analysis for ASO with iTunes Connect App Analytics
There is not any A/B testing tool in iTunes connect. Without something like Google experiment, you’re therefore left with having to use...
The complete guide to A/B testing with Google Play Store listing experiments
There are two main goals to adding a promo video to your Play Store listing. The first one is to increase conversion...
Differences between video on the iOS App Store and the Google Play Store
If done right, app store videos are a great way to quickly show what your app is about and an important part...
App Marketing for Emerging Markets and How 20 Companies are Tackling It
If your app has a global appeal and you plan to increase your mobile app revenue, marketing your app to emerging markets...
