The Boost

Mobile growth and creatives

It’s (almost) Valentine’s day! So we figured it would be good for this fourth post of our ad creative series to take...

Here is another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. This can...

We’ve been writing quite extensively about App Preview guidelines and best practices. A LOT of games have a video on their iOS...

In this third post of our series focusing on ad creatives used for different kind of apps, we take a look at...

In this Mobile Video Monthly-series we discuss the biggest news, changes, findings and trends when it comes to video in the mobile...

When Apple first introduced iOS App Store videos (called “App Previews”), those videos did not autoplay. This means that there was a play...

In this Mobile Video Monthly-series we discuss the biggest news, changes, findings and trends when it comes to video in the mobile...

At the App Growth Summit San Francisco last month we got a chance to moderate a panel about the Rise of Creatives. We...

This Mobile Video Monthly-series is inspired by the excellent ASO Monthly. We discuss the biggest news, changes, findings and trends when it...