The Boost

Mobile growth and creatives

Mobile Video News

Mobile Video Monthly #10 July 2019: FB feed ad aspect ratio, Play Store autoplay videos

We’re back with a new Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space....

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App Store Optimization (ASO): App Name, Subtitle and Keywords [3.0]

This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is...

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Mobile Video News

Mobile Video Monthly #9 June 2019: new ads on Instagram and App campaigns

Here is the latest Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. Whether...

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Ad Creatives Across Channels for Cashback & Coupons Apps

Using high-performing creatives is one of the most important levers to optimize user acquisition. There is not one creative fits all: different...

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universal app campaigns creatives

Optimizing your creative assets for Google App campaigns (UAC)

Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for...

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Mobile Video News

Mobile Video Monthly #6 March 2019: Facebook Ad Library, Amazon video ads and new ASA countries

We’re back with another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It...

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