The Boost

Mobile growth and creatives

apple search ads creative sets

Apple Search Ads Creative Sets best practices and optimization examples

Since the launch of Apple Search Ads (ASA) you might have embraced them… ...Or at least been using them sometimes with different...

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YouTube Trueview for action ads

The guide to effective YouTube Trueview for action video ads

For app install ads with Google, the default choice is to run Universal App Campaigns. However depending on your app and the...

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Facebook ad creatives testing

The best ways to test and optimize your Facebook ad creatives

We hear (and talk) a lot about split testing. You’re probably already running A/B tests on the Play Store (if not, you should)...

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app preview video production

Creating the Tropicats App Previews with Wooga (and which one performed best)

A lot goes into producing videos, and this is true even when creating an app preview video. The big and small decisions...

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universal app campaigns creatives

Optimizing your creative assets for Universal App Campaigns (UAC)

Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for...

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Pre-post analysis iTunes Connect

The step-by-step guide to pre-post analysis for ASO with iTunes Connect App Analytics

There is not any A/B testing tool in iTunes connect. Without something like Google experiment, you’re therefore left with having to use...

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google play store experiment video

The complete guide to A/B testing with Google Play Store listing experiments

Google experiments can be leveraged to optimize your Google Play Store listing. It doesn't matter what you're A/B testing, successfully running Play...

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app store promo video

Differences between video on the iOS App Store and the Google Play Store

If done right, app store videos (whether an app promo video for the Apple App Store or an app promo video for...

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emerging markets app marketing

App Marketing for Emerging Markets and How 20 Companies are Tackling It

If your app has a global appeal and you plan to increase your mobile app revenue, marketing your app to emerging markets...

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