The Boost
Mobile growth and creatives
Apple Search Ads Creative Sets best practices and optimization examples
Since the launch of Apple Search Ads (ASA) you might have embraced them… ...Or at least been using them sometimes with different...
The guide to effective YouTube Trueview for action video ads
For app install ads with Google, the default choice is to run Universal App Campaigns. However depending on your app and the...
The best ways to test and optimize your Facebook ad creatives
We hear (and talk) a lot about split testing. You’re probably already running A/B tests on the Play Store (if not, you should)...
Creating the Tropicats App Previews with Wooga (and which one performed best)
A lot goes into producing videos, and this is true even when creating an app preview video. The big and small decisions...
Optimizing your creative assets for Universal App Campaigns (UAC)
Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for...
The step-by-step guide to pre-post analysis for ASO with iTunes Connect App Analytics
There is not any A/B testing tool in iTunes connect. Without something like Google experiment, you’re therefore left with having to use...
The complete guide to A/B testing with Google Play Store listing experiments
Google experiments can be leveraged to optimize your Google Play Store listing. It doesn't matter what you're A/B testing, successfully running Play...
Differences between video on the iOS App Store and the Google Play Store
If done right, app store videos (whether an app promo video for the Apple App Store or an app promo video for...
