Driving conversions with humor ⎮ A Lily’s Garden Case Study

Lily’s Garden stole the spotlight with their quirky and funny video ads. The puzzle game grew steadily towards success thanks to their…

Mobile Video Monthly #33 – February 2022

February may be the month of love but there’s no love lost between TikTok and governments, while the video streaming app is…

Reaching new audiences with Apple Search Ads

Apple Search Ads (ASA) was introduced in 2016 to thousands of developers on the App Store. A brand new UA channel directly…

Boost your conversions with Custom Product Pages

Custom Product Pages are becoming an ASO staple. Combining efficiency with lower costs, they are a great addition to any ASO (or…

Seasonalize for Valentine’s Day with in-app events

Love is upon us! Valentine’s day is just around the corner, and some are trying their hands at Valentine’s Day seasonality. Is…

Mobile Video Monthly #32 – January 2022

2023 was off to a strong start for the mobile industry. TikTok snagged the “most downloaded app of the year” title and…

Making UA creatives for a photo editing app with Alessandro Rizzo, PhotoRoom ⎮ The App Marketing Snack #24

Alessandro Rizzo is in charge of growth and acquisition for PhotoRoom, a successful photo-editing app. He shares his experience with User Acquisition,…

survivor.io a TikTok success story for mobile games ⎮ Case Study

If you’ve taken a look at some of the most successful UA campaigns recently, you’ve probably heard about survivor.io. The zombie game…

The key to influencer marketing for apps and mobile games

Growing right alongside UGC trends is influencer marketing. Mobile games especially are a great terrain for influencer marketing. With users and gamers…