The Boost

Mobile growth and creatives

app preview video production

Creating the Tropicats App Previews with Wooga (and which one performed best)

A lot goes into producing videos, and this is true even when creating an app preview video. The big and small decisions...

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Pre-post analysis iTunes Connect

The step-by-step guide to pre-post analysis for ASO with iTunes Connect App Analytics

There is not any A/B testing tool in iTunes connect. Without something like Google experiment, you’re therefore left with having to use...

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google play store experiment video

The complete guide to A/B testing with Google Play Store listing experiments

Google experiments can be leveraged to optimize your Google Play Store listing. It doesn't matter what you're A/B testing, successfully running Play...

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app store promo video

Differences between video on the iOS App Store and the Google Play Store

If done right, app store videos (whether an app promo video for the Apple App Store or an app promo video for...

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emerging markets app marketing

App Marketing for Emerging Markets and How 20 Companies are Tackling It

If your app has a global appeal and you plan to increase your mobile app revenue, marketing your app to emerging markets...

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iOS 11 App Previews – How to leverage video on the latest iOS App Store

When App Preview videos (video on the App Store) were announced in June 2014, everyone got quite fired up. A new exciting...

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A/B test featured image

7 Ways To A/B Test Your App Page Creatives

This is a guest post by Josh Kocaurek from Appsposure. If you could increase your app’s conversion rate by 66% by changing...

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google play store videos

5 Google Play Categories Where Apps With Promo Videos Get More Downloads

This is a guest post by Hugh Kimura from MobileAction Video marketing is becoming increasingly popular. Because it works. A recent report shows...

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improve google play listing

How to Optimize Your Google Play Store App Details Page

This is a guest post by Daniel Peris, CEO of TheTool. There are tons of content about ASO in the Internet and...

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