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The Boost

Apptamin blog

The Boost is the place to go and get all the latest ASO news. Our collection of articles is a trove of app marketing tips, growth insights, and key industry changes.

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Mobile Video Monthly #37 - October 2023

Interviews - The App Marketing Snack

Interviews - The App Marketing Snack

Making UA creatives for a photo editing app with Alessandro Rizzo, PhotoRoom ⎮ The App Marketing Snack #24

Overcoming marketing challenges with Jessica Gotti, Paired ⎮ App Marketing Snack #23

Setting the right goals for your growth strategy with Lisa Kennelly ⎮ The App Marketing Snack #22

​Why ASO should be part of a broader marketing strategy with Giulia Pianelli⎮ App Marketing Snack #21

Secrets to mobile games marketing with Akseli Virtanen, Traplight Games⎮The App Marketing Snack #20

Creating visual assets for a mobile game with Karyna Mykytiuk, Colossi Games⎮App Marketing Snack #19

How to start an influencer campaign for your mobile game with Marion Balinoff⎮App Marketing Snack #18

ASO tips you need to know with Artiom Tzaczuk, ASO Specialist for Onde ⎮ The App Marketing Snack #17

Why ASO should come before UA with Elena Wibmer, App Radar ⎮ The App Marketing Snack #16

Figuring out the best keyword for your app with Elizabet K, Asodesk⎮The App Marketing Snack #15

Why you should localize your ASO strategy with Nika Grigoreva, Ada Health ⎮ App Marketing Snack #14

ASO secrets with Steve P. Young, Founder of App Masters ⎮ The App Marketing Snack #13

How to make a good mobile game video ad with Jamora Crawford, Voodoo ⎮ The App Marketing Snack #12

Growth strategy for mobile games with Milan Strba from SuperScale ⎮ The App Marketing Snack #11

ASO tips for mobile games with Iris de Vries, ASO Manager at Bagelcode ⎮ The App Marketing Snack #10

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ASO - App Store Optimization

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User Acquisition Campaigns

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Creative assets

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Mobile games

Recent articles

Mobile Video Monthly #31 – December 2022

All of Apptamin’s team is wishing you a happy new year! Let’s start 2023 the right way: with our latest digest of…

4 trends for 2023’s mobile games’ video ads

The disappearance of the IDFA on iOS shook the app marketing world. Not only did it push a move toward Android for…

6 App Marketing Trends for 2023

With 2023 just around the corner, it’s time to think about the next big marketing trends for apps and mobile games. The…

Get your app ready for the holiday season!

Not everyone celebrates Christmas but the app world sure does! With the holiday season in full swing, developers are launching their Christmas…

Setting the right goals for your growth strategy with Lisa Kennelly ⎮ The App Marketing Snack #22

For our latest App Marketing Snack episode, we’re hosting Lisa Kennelly, Growth and Product Marketing Strategist for Klarna. She helps us figure…

Mobile Video Monthly #30 – November 2022

Before you the holiday spirit takes over, let’s recap what happened in the mobile industry in November. On December 1st, Apptamin’s team…

How often should you update your app’s ASO metadata

Your app’s metadata refers to all the elements (both images and texts) displayed on your app page in the stores. It includes…

Reels vs TikTok vs Shorts: on which one should you bet for your paid UA campaign?

TikTok’s success looks unstoppable. With a growing number of downloads and regular users, the video app grew so much that its direct…

​Why ASO should be part of a broader marketing strategy with Giulia Pianelli⎮ App Marketing Snack #21

Giulia Pianelli is a Mobile Marketing Consultant with years of experience in the app industry. For The App Marketing Snack's 21st episode,…

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