The Boost

Mobile growth and creatives

A/B test featured image

7 Ways To A/B Test Your App Page Creatives

This is a guest post by Josh Kocaurek from Appsposure. If you could increase your app’s conversion rate by 66% by changing...

Read more

google play store videos

5 Google Play Categories Where Apps With Promo Videos Get More Downloads

This is a guest post by Hugh Kimura from MobileAction Video marketing is becoming increasingly popular. Because it works. A recent report shows...

Read more

improve google play listing

How to Optimize Your Google Play Store App Details Page

This is a guest post by Daniel Peris, CEO of TheTool. There are tons of content about ASO in the Internet and...

Read more

Double Your App Conversion Rate with App A/B Testing. Here’s How.

This is a guest post on A/B testing by Alexandra Lamachenka from Splitmetrics Do you want to dramatically increase the number of...

Read more

ASO resources list

The Essential App Store Optimization Resources List – An ASO must-have

This resources list gives you the best links on content relating to App Store Optimization, in an easy format. A must-bookmark resource!

Read more

Top 3 Videos on Mobile Growth #6: March 2017

Learn about how to attribute TV ads app installs, best practices for rewarded videos and discover some mobile growth stories.

Read more

How You Can Beat the ‘SDK Fatigue’

This is a guest post by Orly Shoavi from SafeDK Being in the mobile app industry can be quite tiring, I know. We’re...

Read more

Top 3 Videos on Mobile Growth #5: February 2017

Learn from the best about “Early Access” and “Pre-registration”, App Install Trends and the future of AdBlocking.

Read more

Improving User Retention: Keyboard Extension Secret Ingredients

This is a guest post by Dom Tancredi, CEO & Co-Founder of Dom & Tom and Alice Fountain, Content Strategist at Dom...

Read more