The key to influencer marketing for apps and mobile games

Growing right alongside UGC trends is influencer marketing. Mobile games especially are a great terrain for influencer marketing. With users and gamers…

6 App Marketing Trends for 2023

With 2023 just around the corner, it’s time to think about the next big marketing trends for apps and mobile games. The…

Reels vs TikTok vs Shorts: on which one should you bet for your paid UA campaign?

TikTok’s success looks unstoppable. With a growing number of downloads and regular users, the video app grew so much that its direct…

A dive into UGC (and UGC-like) video ads, the latest app marketing trend

The rise of social media platforms and their increased power over culture bred the latest app marketing trend: UGC (User Generated Content).…

Advertising on TikTok, the key to global success for mobile game?

TikTok’s success has swept through the app world. The app stood at the top of the most downloaded apps in both the…

Facebook bets on privacy and remodels its ad system

While privacy is setting up to be the topic of the decade, the social network clearly positioned itself against Apple’s latest privacy…

Google’s Privacy Sandbox is coming to Android, what does it mean?

Apple’s ATT threw a wrench in every app marketers plan for 2021. Will 2022 be the same for Google? Probably not. It’s…

5 tips to help you plan the best ad strategy for your app

Your app is ready to hit the market, your ASO game is on fleek: you only need to get started on your…

The rise of contextualized advertising

With Apple’s ATT now being in full swing and Google’s third-party cookie deprecation looming on the horizon, the ad ecosystem is starting…