5 tips to help you plan the best ad strategy for your app

Your app is ready to hit the market, your ASO game is on fleek: you only need to get started on your…

The rise of contextualized advertising

With Apple’s ATT now being in full swing and Google’s third-party cookie deprecation looming on the horizon, the ad ecosystem is starting…

Stay up to date with everything going on with Facebook/Meta

Times are tough for Facebook right now. In September, the Wall Street Journal released a series of articles dubbed the Facebook Files.…

How to advertise your app on Instagram Reels

2022 is getting closer and TikTok is undisputedly reigning as the top social media app. The app even dethroned Facebook as the…

From iOS 14.5/15 to Google’s Sandbox: the impact of privacy on app marketing

In 2018, the European Union’s General Data Protection Regulation (GDPR) took effect and launched the beginning of a new era in data…

YouTube is going after TikTok’s crown with the launch of Shorts

Do you want to watch cute puppies? Hilarious pranks? Make-up tutorials? Live gaming? You can find it all on YouTube. Ever since…

Comparison between youtube shorts, tiktok and instagram reels

Instagram wants to be the new TikTok

Instagram is ten years old and the fourth most downloaded app of the decade. Despite its early success when it was released…

universal app campaigns creatives

Optimizing your creative assets for Google App campaigns (UAC)

Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for…