The Boost

Mobile growth and creatives

How to optimize your creative assets for iOS 15

We’ve already told you everything you need to know about the upcoming iOS 15 tools. But now that it was released (on...

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What’s happening with the App Store in-app payment fees

Apple’s recent announcement concerning its fees over in-app transactions made big news. Indeed, the 30% fee collected by Apple on every in-app...

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New ASO rules coming to the Play Store

Changes are coming to the Google Play Store! While Apple made some big announcements for its App Store coming in the second...

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Apple’s Product Page Customization – WWDC 2021

On the third day of their 2021 edition of WWDC, Apple introduced 2 new tools for your app’s product pages: product page...

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What you need to know about Apple’s Product Page Optimization – WWDC21

A/B testing has been available on the Google Play Store since 2015, 6 years later, it’s finally coming to the App Store....

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What’s coming with iOS 15 – WWDC 2021

Every year, Apple’s Worldwide Developers Conference (WWDC) brings big news to the digital world. Its 2021 edition introduced new tools that will...

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App Store Optimization (ASO): App Name, Subtitle and Keywords [3.0]

This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is...

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Google Play Feature Graphic Examples and Best Practices

Like the App Preview Poster Frame (for iOS App Store videos), the way the Google Play Store feature graphic is displayed on a...

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How to leverage Apple Pre-Order for your iOS app launch

There was a time when the only thing you could get from pre-launch buzz were email signups. Not anymore. With Apple app...

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