What Google announced for the Play Store at Google I/O 2023

Last week Google held its annual I/O event. This year, the big focus was, unsurprisingly, artificial intelligence. Even though AI was at…

Reaching new audiences with Apple Search Ads

Apple Search Ads (ASA) was introduced in 2016 to thousands of developers on the App Store. A brand new UA channel directly…

Boost your conversions with Custom Product Pages

Custom Product Pages are becoming an ASO staple. Combining efficiency with lower costs, they are a great addition to any ASO (or…

How often should you update your app’s ASO metadata

Your app’s metadata refers to all the elements (both images and texts) displayed on your app page in the stores. It includes…

Common ASO mistakes to avoid according to experts

Now that you’re aware of all the upcoming trends in app marketing, we assembled all the common ASO mistakes our guest experts…

About Apple’s App Store ads upcoming extension

Apple Search Ads (ASA) has been one of Apple’s most successful ad products lately. Especially since the arrival of the ATT. And…

What does the future hold for app marketing according to experts

Experts of all horizons have gathered in our bi-weekly episodes of The App Marketing Snack to share their opinions on the future…

ASO vs UA : where should you start

When getting started on a mobile marketing strategy, there are several steps to take. Two of those, the biggest ones are App…

Reduce churn with a good ASO strategy

Most strategies help developers reduce churn start inside the app. They range from gamification to pop-up notifications and even pricing offers. But…