The Boost

Mobile growth and creatives

The App Marketing Snack with Clark Stacey, CEO of WildWorks ⎮ Episode 1

The App Marketing Snack is bringing you the latest ASO tips from app professionals. Our first episode's guest is Clark Stacey, CEO...

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Everything you need to know about Product Page Customization

Announced in June 2021, during Apple’s annual Worldwide Developers Conference event, custom product pages (or CPP as they’ve already been dubbed by...

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Is Apple’s native A/B testing tool worth it?

Apple’s native A/B testing tool, called Product Page Optimization, is finally here! Ever since its announcement, ASO specialists have been wondering about...

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How is Apple’s iOS 14.5 impacting ASO

Apple shook the iOS world when they released iOS 14.5 on April 26th, 2021. Their App Tracking Transparency framework was announced during...

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The latest App Store ASO news ⎮ Fall 2021

Are you up to date with all the latest App Store news? Even though we’re still waiting for Product Page Optimization and...

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A recap of Google’s Android Dev Summit 2021

Google hosted the 2021 edition of its Android Dev Summit on the 27th and 28th of October. This year’s theme was Excellent...

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How to add localized assets on the Play Store

Localization is a key element of ASO. But now that you’ve prepared all your localized assets, where should you go from there?...

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Why you should localize your app’s listing page creatives

Localization is often an underrated tool of App Store Optimization. However, making sure that your listing page is easily accessible and understandable...

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How to mix holiday marketing and seasonal ASO?

This is a guest post by Irina Heinz from Checkaso Seasonal ASO is an additional way to boost app traffic. It helps...

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