A recap of Google’s Android Dev Summit 2021

Google hosted the 2021 edition of its Android Dev Summit on the 27th and 28th of October. This year’s theme was Excellent…

How to upload your localized assets on the App Store

Localization is a key element of ASO. But now that you’ve prepared all your localized assets, where should you go from there?…

How to add localized assets on the Play Store

Localization is a key element of ASO. But now that you’ve prepared all your localized assets, where should you go from there?…

Why you should localize your app’s listing page creatives

Localization is often an underrated tool of App Store Optimization. However, making sure that your listing page is easily accessible and understandable…

How to mix holiday marketing and seasonal ASO?

This is a guest post by Irina Heinz from Checkaso Seasonal ASO is an additional way to boost app traffic. It helps…

How to optimize your creative assets for iOS 15

We’ve already told you everything you need to know about the upcoming iOS 15 tools. But now that it was released (on…

What’s happening with the App Store in-app payment fees

Apple’s recent announcement concerning its fees over in-app transactions made big news. Indeed, the 30% fee collected by Apple on every in-app…

New ASO rules coming to the Play Store

Changes are coming to the Google Play Store! While Apple made some big announcements for its App Store coming in the second…

Apple WWDC 2021 official banner

Apple’s Product Page Customization – WWDC 2021

On the third day of their 2021 edition of WWDC, Apple introduced 2 new tools for your app’s product pages: product page…