6 reasons why you should hire an app marketing agency
User Acquisition Campaigns
April 11, 2023
Have you ever wondered if hiring an app marketing agency was the right move for you? We’re here to help you figure it out. Let’s take a look at the main advantages of hiring an app marketing agency to help elevate your app or mobile game.
Freeing some time for your growth
Another nice upside of outsourcing creative production is that it frees time for you and your team. Running and growing an app takes a lot of time, with external forces in charge of producing creative, it means you’re not taking on that production burden and can allocate that time to any other task on your checklist.
Producing creatives is a lengthy process, both for ASO and UA, and hiring a creative agency allows you to still keep creative control while not having to lose too much time actually producing them.
More time is a non-negligible advantage to have, and relying on external sources to produce creatives might just be the boost you need.
Taking advantage of expert knowledge
Specialized agencies know the industry and the trends extremely well. They are always up to date on the latest marketing needs and will help you stay informed and ahead of the competition. It’s their job to be aware of industry trends and they will know how you can take advantage of it to promote your app or mobile game.
They will have a team of experts ready to help you, and you will be able to rely on both their expertise and their in-depth knowledge of the industry. They know which kind of creatives work best, how to help you stand out, which trend you should hop on and which you should avoid or even what may or may not get rejected by Apple Review.
App marketing agencies have years of experience to back them up, they’ve usually worked with all kinds of apps and mobile games and will help you shape the most relevant marketing strategy. It’s important to stay up-to-date in a constantly evolving industry and experts can help you save time and money by avoiding costly mistakes and showing you the ropes.
Relying on an entire external team also brings a diversity of skills that an inside team may not have. This opens the door to more growth opportunities without limiting your options.
You get both new creatives and industry insights and guidance from experienced app advertising industry professionals.
It’s actually cost-effective
One of the main drawbacks people mention is often the cost of hiring an app marketing agency, but it’s actually pretty cost-effective. It may seem counterintuitive, but hiring a marketing agency is more economical than hiring and training new employees. Not to mention that building your own team is both labor intensive and requires a lengthy onboarding process.
This allows you to work efficiently and effectively, you avoid several costs (hiring and training staff as well as purchasing any software or tools you might need) and you can adapt your partnership during periods with more or less budget.
By outsourcing, you can actually budget better the cost you want to put into your creatives, and you will have an entire team working for you at reduced costs.
Enjoying a fully customized experience and flexibility
Another advantage of hiring an app marketing agency is flexibility. You can more easily adapt to changes in your workload when it’s outsourced when an in-house team might not have the capacity to handle a sudden increased charge.
Outsourcing means full flexibility both in terms of workload and budget. While you can’t reduce or expand your in-house teams to adapt it on the spot, a marketing agency will be able to offer a tailored experience no matter the situation. And if the situation changes between one month and the other, the partnership can be adapted to fit (both in terms of budget and team sizes).
They also may have different kinds of expertise on board, meaning that if you suddenly want to change directions and try out another type of campaign, they may be ready for this change right away while with an inside team, it could mean starting up a hiring process all over again to bring on someone with the needed skill set.
Getting a fresh and objective perspective
It’s very easy to lose sight when you’re too close to your product. Developers know their products very well and that may cloud judgments sometimes. An outsider’s perspective and an expert one at that may actually help put things in perspective.
It’s always good to have objective input, to focus on what will make the most sense to users. An expert will build a solid foundation for you and with a fresh set of eyes on the situation, they will know what’s best to promote your app.
Moreover, creative agencies have the experience to help shape your strategy. With their background and knowledge, they bring valuable intel to the table as well as their objective perspective. They will be able to adapt your strategy to current trends as well as guide you toward the most effective campaigns to bring higher ROI and better results.
As with everything in business, objectivity is a great tool and outsourcing creativity ensures that you will go with the most efficient option possible.
Boosting creativity
Outsourcing creatives is actually a great way to improve creativity. It means in addition to your team, you will also have a team of professionals to work with and access to their ideas. This is a sure way to expand the idea pool and the more people are involved, the more ideas will be diverse.
It’s not always easy to find the perfect idea for your next UA campaign, but by surrounding yourself with seasoned marketing professionals, you can rely both on their expertise but also their creativity. And they are used to channeling that creativity into effective assets.
It also allows you to experiment more, without having to bear the production burden, and with the agency’s experience acting as a safeguard for your marketing strategy, you can safely try new creative prospects as well as newer formats or channels.
With over 10 years of experience, Apptamin is one of the leading app marketing agencies, we produce high-end creatives for your app and mobile games to help you convert. Whether you’re exploring new channels, wanting to boost growth, or setting new goals, we are here to help.
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