Upgrade your creatives with gamer motivations: customization and self-expression

Gamer motivations are making a strong comeback in app marketing, especially for mobile games. But how can you take advantage of them…

Complete guide to video ad specs for mobile ads ⎮ 2023

There are a lot of different steps to set up a mobile video ad campaign, but it’s always important to ensure that…

Seasonalize for Valentine’s Day with in-app events

Love is upon us! Valentine’s day is just around the corner, and some are trying their hands at Valentine’s Day seasonality. Is…

Optimizing your preview video outside of app stores

If you’re starting the new year with a brand new resolution to be more eco-friendly, we’ve got just the article for you:…

4 trends for 2023’s mobile games’ video ads

The disappearance of the IDFA on iOS shook the app marketing world. Not only did it push a move toward Android for…

Get your app ready for the holiday season!

Not everyone celebrates Christmas but the app world sure does! With the holiday season in full swing, developers are launching their Christmas…

Branding as a marketing campaign: the thunderous success of Marvel Snap ⎮ Case Study

Marvel Snap is the latest addition to the Marvel Mobile Gaming universe. This new mobile card game launched only recently and already…

ASO Best Practices: make the most of your screenshots

Screenshots are a staple of ASO strategies. They’re a cornerstone of app stores conversions and an essential of app’s product pages. However,…

Get your creatives in the Halloween spirit

Spooky season is upon us! With Halloween around the corner, it’s time to refresh ASO strategies all around the world and give…