Get your creatives in the Halloween spirit

Spooky season is upon us! With Halloween around the corner, it’s time to refresh ASO strategies all around the world and give…

How a good first impression can boost your conversions

A good first impression can go a long way, and that works for all areas of life. You never know where exactly…

How to best use gamer motivation to level up your mobile game’s creative assets

If you’re currently trying to promote a mobile game, you might want to look into gamer motivations. They can help you better…

Why you need to set up a branding strategy for your app

A branding strategy is the first marketing step you need to take when working on your app. Whether you’re promoting an app…

Mobile video trends of 2021

We’re already through the first half of 2021 and it’s a great opportunity to look back on trends that emerged at the…

App Previews (video on the iOS App Store): thoughts and tips

[su_note]This is an opinion piece on App Previews, right after their announcement at the WWDC14. For an up-to-date post on App Previews,…

How To Create A Free App Landing Page Or App Website?

In a previous post, we showed you why you need an online space for your app other than the ones Google and…

Why You Should Have A Press Kit For Your App Marketing

We'll talk more another time about the press page you can (should ?) have on your app's website, and today it's all…

Create Your App Website Before Your First Line Of Code

If you're serious about your app, the question is not really whether or not to have a dedicated app website (or app site)…