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Why You Should Have A Press Kit For Your App Marketing

Press kit

We’ll talk more another time about the press page you can (should ?) have on your app’s website, and today it’s all about the one press-related element you need to offer to your visitors : a press kit for your app.

Having a Press-Kit is Being Pro-Active

Let’s say you’ve started working on your app, you’re making your first app marketing efforts and you built your app website. You manage to get some bloggers and journalists to stop by. Don’t have them hunt for information and screenshots!

Unless your app is famous already and they really want to write about you, they won’t bother making a screenshot and taking out your logo or app icon for their article. And you don’t want them to anyway, it’s much better to give them access to official visuals of your app.

Sure, you have all that on your computer and they could contact you, but be proactive and make information easily available for the ones in a hurry. If they need more, they’ll contact you (and the faster your answer is, the better).

What to Put in Your Press-Kit ?

The good news is it’s not going to take you much time, you should have all the stuff already. Here is what you need (be nice to them, create some folders !) :

  • App Icon
    Put a high-quality icon of your app. Don’t use the one you uploaded on the iTunes Store, be sure to create one that looks like what people see on the iTunes store (with round corners). You might want to offer some smaller sizes to, so they don’t have to resize it. If you have slightly different icons for each OS, put them all.
  • Screenshots
    Just put as many relevant screenshots as you can. Put the ones you used on your App Store page, and put some more. It should give them a pretty good idea of what’s in your app. If your app is available on several OS, create separate folders for each one so that bloggers and journalists can go directly to what they need.
  • Press Releases
    Put all your app press releases, so that they can know the “history” of your mobile app and see that you don’t stop making improvements and updates. They’ll know you and your app better, and will have your contact info (because it’s in there, right ?).
  • Bonus :  Company Profile ; Links to promo videos ; Links to social accounts ;
An alternative way of doing it is to use presskit() to provide a detailed press kit. It’s a little less visual than having a landing page or app website, but still way better than no online presence.

Where to Put It ?

Well, that’s pretty much up to you (I won’t make any joke about it). Create a zip archive file and put a link to it on a dedicated press page, or directly on your home page. Or both. The important thing is, make it easy for people to find.

What about you ? Do you put anything else in your press kit are do you have any good tips? Leave us a comment!

Sylvain Gauchet

Hi there, I'm Sylvain and I'm one of the co-founders of Apptamin. Apptamin is a creative agency specialized in app videos (video ads, app store videos, etc.) where we find engaging ways to present mobile apps and games so our clients can either increase their conversion rates or improve their user acquisition.

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  1. Useful article as always. In my EPK I also put some sort of booklet / brochure that is targeted to both the public and the media. It contains about the same info than the app’s landing page on the store in .pdf format. I also think that it is a great idea to have the press kit on DropBox. You get a nice gallery, and the user can preview everything before downloading individual files the whole package.


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