Mobile Video Monthly #9 June 2019: new ads on Instagram and App campaigns

Mobile Video Monthly

July 19, 2019

Here is the latest Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. Whether it’s news about video in App Store Optimization, User Acquisition or other ways video can be leveraged by developers and publishers.

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Instagram to start putting ads within the Explore page – June 26

Instagram is adding an ad placement to its app on the Explore page.

It won’t be displayed directly on the Explore grid itself (for now), but once a user taps on an Explore posts and begins scrolling.

It should therefore look very much like an Instagram feed ad, and the ads will be photos  and videos.

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Advertisers will have an option in their Facebook manager to select or not this specific placement.

Google extends App campaign inventory for Apple iOS – June 26

Google aims at getting more conversions for advertisers on iOS, and will roll out in July updates that should allow to have an App campaign placement in Google Search results even on Safari.

Search Safari Ad 1

The Safari browser represents about 58% of market share on iOS, so this should add significant reach.

Facebook #1 ad network for rewarded video ads – June 27

According to a Monetization Benchmark report from Soomla, Facebook (via Facebook Audience Network) is the leader when it comes to first impressions on rewarded videos.

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This is based on an analysis of 100+ million users and 2.1 billion impressions.

Admob (Google’s ad network) leads when it comes to overall share for video and interstitial formats.

That’s it for this month! Have we missed anything important related to mobile video? If so let us know in the comments below!

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