Mobile Video Monthly #13 October 2019: new ratios for Reddit ads, ads in Facebook Groups
We’re back with another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It can be news about ASO, UA or other ways video can be leveraged by developers and publishers
Subscribe to our newsletter to make sure you don’t miss any of our blog posts. Check out the previous editions here:
- Mobile Video Monthly #12 September 2019 edition: TikTok native audience network, Snap ads now up to 3 minutes
- Mobile Video Monthly #11 August 2019 edition: Play Store redesign and store listing videos autoplaying
- Mobile Video Monthly #10 July 2019 edition: Facebook feed ad aspect ratio, Play Store autoplay videos
- Mobile Video Monthly #9 – June 2019 edition: new ads on Instagram (Discover) and App campaigns (Safari iOS)
- Mobile Video Monthly #8 – May 2019 edition: YouTube ad formats, Line stories and amazon
- Mobile Video Monthly #7 – April 2019 edition: iPhone X App Previews, Snap Audience Network & More
- Mobile Video Monthly #6 – March 2019 edition: Facebook Ad Library, Amazon video ads and new ASA countries
- Mobile Video Monthly #5 – February 2019 edition: Facebook ad changes and Reddit App Installs
- Mobile Video Monthly #4 – January 2019 edition: Reddit and TikTok Video Ads
- Mobile Video Monthly #3 – December edition: Video on Instagram, TV targeting on YouTube
- Mobile Video Monthly #2 – November edition: Pinterest ads expand, AMP Story Ads and more
- Mobile Video Monthly #1 – October edition: new YouTube ad ratios, conversion windows and more
Reddit app install video ads support new ratios – October 2
Reddit introduced app install campaigns back in February 2019.
Initially only supporting a landscape 1.91:1 ratio for video ads, they then started accepting 16:9 and 4:3 as well.
Reddit made an upgrade and now not only supports 1:1 square and 4:5 vertical videos but mentions them as the new recommended ratios. This makes it even easier to test this promising channel.
Below are the full specs for Reddit app install campaigns as of this month.
Facebook testing ads in Groups tab (limited access) – October 17
One of the few places where Facebook has not been leveraging ad placements is the Groups tab.
But since Facebook decided to put Groups first and improve the user experience (and therefore engagement), why not also monetize that part?
So a few advertisers can now display their Facebook feed ads in the Group feed. The format is the same as for the news feed ad. So far only single image ads seem to be tested but no doubt that if it proves successful Facebook will extend to video ads as well.
Google still A/B testing on the Google Play Store – October 28
It looks like Google is still experimenting with the way videos and app listings in general are displayed.
After announcing in August that videos will soon autoplay, the information has now been removed from the “promo video” section of the Play Console help.
In addition, AppTweak spotted that for some users the recommended section is displaying either an animation using landscape screenshots (if any landscape screenshots) or the feature graphic (if only portrait screenshots).
Looks like @GooglePlay has been updated today and one of the recommended section is now animating landscape screenshots or using the Feature Graphic #aso #mobileapps #googleplay pic.twitter.com/EWSR4BeHBr
— AppTweak (@AppTweak) October 28, 2019
Did we miss any big news related to mobile video for October? If so, let us know in the comments!