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The Boost

Apptamin blog

The Boost is the place to go and get all the latest ASO news. Our collection of articles is a trove of app marketing tips, growth insights, and key industry changes.

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Mobile Video Monthly #33 - February 2022

Interviews - The App Marketing Snack

Interviews - The App Marketing Snack

Making UA creatives for a photo editing app with Alessandro Rizzo, PhotoRoom ⎮ The App Marketing Snack #24

Overcoming marketing challenges with Jessica Gotti, Paired ⎮ App Marketing Snack #23

Setting the right goals for your growth strategy with Lisa Kennelly ⎮ The App Marketing Snack #22

​Why ASO should be part of a broader marketing strategy with Giulia Pianelli⎮ App Marketing Snack #21

Secrets to mobile games marketing with Akseli Virtanen, Traplight Games⎮The App Marketing Snack #20

Creating visual assets for a mobile game with Karyna Mykytiuk, Colossi Games⎮App Marketing Snack #19

How to start an influencer campaign for your mobile game with Marion Balinoff⎮App Marketing Snack #18

ASO tips you need to know with Artiom Tzaczuk, ASO Specialist for Onde ⎮ The App Marketing Snack #17

Why ASO should come before UA with Elena Wibmer, App Radar ⎮ The App Marketing Snack #16

Figuring out the best keyword for your app with Elizabet K, Asodesk⎮The App Marketing Snack #15

Why you should localize your ASO strategy with Nika Grigoreva, Ada Health ⎮ App Marketing Snack #14

ASO secrets with Steve P. Young, Founder of App Masters ⎮ The App Marketing Snack #13

How to make a good mobile game video ad with Jamora Crawford, Voodoo ⎮ The App Marketing Snack #12

Growth strategy for mobile games with Milan Strba from SuperScale ⎮ The App Marketing Snack #11

ASO tips for mobile games with Iris de Vries, ASO Manager at Bagelcode ⎮ The App Marketing Snack #10

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ASO - App Store Optimization

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User Acquisition Campaigns

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Creative assets

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Mobile games

Recent articles

Reels vs TikTok vs Shorts: on which one should you bet for your paid UA campaign?

TikTok’s success looks unstoppable. With a growing number of downloads and regular users, the video app grew so much that its direct…

​Why ASO should be part of a broader marketing strategy with Giulia Pianelli⎮ App Marketing Snack #21

Giulia Pianelli is a Mobile Marketing Consultant with years of experience in the app industry. For The App Marketing Snack's 21st episode,…

Branding as a marketing campaign: the thunderous success of Marvel Snap ⎮ Case Study

Marvel Snap is the latest addition to the Marvel Mobile Gaming universe. This new mobile card game launched only recently and already…

Mobile Video Monthly #29 – October 2022

Spooky season is now over, Halloween came and went and we’re already on our way to the rest of the holiday season!…

ASO Best Practices: make the most of your screenshots

Screenshots are a staple of ASO strategies. They’re a cornerstone of app stores conversions and an essential of app’s product pages. However,…

Secrets to mobile games marketing with Akseli Virtanen, Traplight Games⎮The App Marketing Snack #20

Akseli Virtanen, UA Lead for Traplight Games, stops for a chat and tells us the secrets to good mobile games video ads…

Get your creatives in the Halloween spirit

Spooky season is upon us! With Halloween around the corner, it’s time to refresh ASO strategies all around the world and give…

Understanding mobile games’ genres

Casual and hyper-casual mobile games have reigned over the mobile world as of late. But they’re not the only game genre available…

Creating visual assets for a mobile game with Karyna Mykytiuk, Colossi Games⎮App Marketing Snack #19

Karyna Mykytiuk, Creative Marketing Producer for Colossi Games teaches us how she works and what are her secrets for marketing the game…

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