The Boost

Mobile growth and creatives

ad creatives slot apps

A look at video creatives from top fitness apps

In this third post of our series focusing on ad creatives used for different kind of apps, we take a look at...

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Mobile Video News

Mobile Video Monthly #3 December 2018: Video on Instagram, TV targeting on YouTube

In this Mobile Video Monthly-series we discuss the biggest news, changes, findings and trends when it comes to video in the mobile...

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App Preview Poster Frame

App Preview Poster Frame – Examples and Best Practices

When Apple first introduced iOS App Store videos (called “App Previews”), those videos did not autoplay. This means that there was a play...

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Mobile Video News

Mobile Video Monthly #2 November 2018: Pinterest ads expand, AMP Story Ads and more!

In this Mobile Video Monthly-series we discuss the biggest news, changes, findings and trends when it comes to video in the mobile...

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App Growth Summit panel

The Rise of Creatives – Insights from the App Growth Summit

At the App Growth Summit San Francisco last month we got a chance to moderate a panel about the Rise of Creatives. We...

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Mobile Video News

Mobile Video Monthly #1 October 2018: new YouTube ad ratios, conversion windows and more!

This Mobile Video Monthly-series is inspired by the excellent ASO Monthly. We discuss the biggest news, changes, findings and trends when it...

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ad creatives slot apps

A look at video ad creatives from top casino & slot games

In this second post of our series focusing on ad creatives used for different kind of apps, we take a look at...

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holiday creative optimization

Creative optimization for the holiday season

During the holiday season things can get a little crazy as everyone is competing for eyeballs (and wallets). Both online and offline....

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apple preorder

How to leverage Apple Pre-Order for your iOS app launch

There was a time when the only thing you could get from pre-launch buzz were email signups. Not anymore. With Apple app...

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