The Boost

Mobile growth and creatives

iOS 11 App Previews – How to leverage video on the latest iOS App Store

When App Preview videos (video on the App Store) were announced in June 2014, everyone got quite fired up. A new exciting...

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7 Ways To A/B Test Your App Page Creatives

This is a guest post by Josh Kocaurek from Appsposure. If you could increase your app’s conversion rate by 66% by changing...

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5 Google Play Categories Where Apps With Promo Videos Get More Downloads

This is a guest post by Hugh Kimura from MobileAction Video marketing is becoming increasingly popular. Because it works. A recent report shows...

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How to Optimize Your Google Play Store App Details Page

This is a guest post by Daniel Peris, CEO of TheTool. There are tons of content about ASO in the Internet and...

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Double Your App Conversion Rate with App A/B Testing. Here’s How.

This is a guest post on A/B testing by Alexandra Lamachenka from Splitmetrics Do you want to dramatically increase the number of...

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ASO resources list

The Essential App Store Optimization Resources List – An ASO must-have

This resources list gives you the best links on content relating to App Store Optimization, in an easy format. A must-bookmark resource!

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Top 3 Videos on Mobile Growth #6: March 2017

Learn about how to attribute TV ads app installs, best practices for rewarded videos and discover some mobile growth stories.

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How You Can Beat the ‘SDK Fatigue’

This is a guest post by Orly Shoavi from SafeDK Being in the mobile app industry can be quite tiring, I know. We’re...

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Top 3 Videos on Mobile Growth #5: February 2017

Learn from the best about “Early Access” and “Pre-registration”, App Install Trends and the future of AdBlocking.

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