Disturbing ads, a new trend for mobile gaming creatives?

A strange trend is starting to take shape in the mobile gaming marketing world. You’ve probably come across one or several. Is…

The Power of Holiday Marketing in Boosting Mobile Game Engagement

The relevance of holiday marketing in mobile gaming goes beyond mere festive decorations and Santa hats propped up on characters. It’s a…

Dress up your mobile game for Halloween

Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your…

Using psychology to market your mobile game

There is no magic solution to create the perfect video ad for a mobile game. However, some things can help the process.…

Using dramatic tropes and storytelling to drive conversions ⎮ A Family Island Case Study

Our latest case study star is Family Island! Famous for its highly dramatic video ads and the use of storytelling tropes. Is…

Driving conversions with humor ⎮ A Lily’s Garden Case Study

Lily’s Garden stole the spotlight with their quirky and funny video ads. The puzzle game grew steadily towards success thanks to their…

survivor.io a TikTok success story for mobile games ⎮ Case Study

If you’ve taken a look at some of the most successful UA campaigns recently, you’ve probably heard about survivor.io. The zombie game…

Understanding mobile games’ genres

Casual and hyper-casual mobile games have reigned over the mobile world as of late. But they’re not the only game genre available…

How to best use gamer motivation to level up your mobile game’s creative assets

If you’re currently trying to promote a mobile game, you might want to look into gamer motivations. They can help you better…