Category - Mobile Games
Lily’s Garden stole the spotlight with their quirky and funny video ads. The puzzle game grew steadily towards success thanks to their…
If you’ve taken a look at some of the most successful UA campaigns recently, you’ve probably heard about survivor.io. The zombie game…
Casual and hyper-casual mobile games have reigned over the mobile world as of late. But they’re not the only game genre available…
If you’re currently trying to promote a mobile game, you might want to look into gamer motivations. They can help you better…
For this case study, we’re diving into the Merge Mansion phenomenon. You’ve surely seen the video ads around, with a cryptic grandmother…
Fake ads were really big a couple of years ago, and against all odds, they are still kicking around. Some even think…
With over 2.2 billion mobile gamers worldwide, it can be tricky to grab their attention. There may be a lot of gamers…
Last year, at WWDC2021, Apple introduced in-app events as one of their upcoming ASO tools. Now that they’re here and settled, they’ve…
What makes a great mobile game trailer? Upbeat music? Great gameplay? A click-worthy CTA? A dynamic voice-over? All that and more. There…