Using dramatic tropes and storytelling to drive conversions ⎮ A Family Island Case Study

Our latest case study star is Family Island! Famous for its highly dramatic video ads and the use of storytelling tropes. Is…

Driving conversions with humor ⎮ A Lily’s Garden Case Study

Lily’s Garden stole the spotlight with their quirky and funny video ads. The puzzle game grew steadily towards success thanks to their…

survivor.io a TikTok success story for mobile games ⎮ Case Study

If you’ve taken a look at some of the most successful UA campaigns recently, you’ve probably heard about survivor.io. The zombie game…

Understanding mobile games’ genres

Casual and hyper-casual mobile games have reigned over the mobile world as of late. But they’re not the only game genre available…

How to best use gamer motivation to level up your mobile game’s creative assets

If you’re currently trying to promote a mobile game, you might want to look into gamer motivations. They can help you better…

Merge Mansion and Grandma’s secrets, why is it so effective⎮ Case Study

For this case study, we’re diving into the Merge Mansion phenomenon. You’ve surely seen the video ads around, with a cryptic grandmother…

Video ads with fake gameplay, why do they work, and will they stick around?

Fake ads were really big a couple of years ago, and against all odds, they are still kicking around. Some even think…

5 tips to make an attention-grabbing video ad for your mobile game

With over  2.2 billion mobile gamers worldwide, it can be tricky to grab their attention. There may be a lot of gamers…

Leveraging in-app events to promote your mobile game

Last year, at WWDC2021, Apple introduced in-app events as one of their upcoming ASO tools. Now that they’re here and settled, they’ve…