The Boost
Mobile growth and creatives
Differences between video on the iOS App Store and the Google Play Store
If done right, app store videos (whether an app promo video for the Apple App Store or an app promo video for...
App Marketing for Emerging Markets and How 20 Companies are Tackling It
If your app has a global appeal and you plan to increase your mobile app revenue, marketing your app to emerging markets...
iOS 11 App Previews – How to leverage video on the latest iOS App Store
When App Preview videos (video on the App Store) were announced in June 2014, everyone got quite fired up. A new exciting...
7 Ways To A/B Test Your App Page Creatives
This is a guest post by Josh Kocaurek from Appsposure. If you could increase your app’s conversion rate by 66% by changing...
5 Google Play Categories Where Apps With Promo Videos Get More Downloads
This is a guest post by Hugh Kimura from MobileAction Video marketing is becoming increasingly popular. Because it works. A recent report shows...
How to Optimize Your Google Play Store App Details Page
This is a guest post by Daniel Peris, CEO of TheTool. There are tons of content about ASO in the Internet and...
Double Your App Conversion Rate with App A/B Testing. Here’s How.
This is a guest post on A/B testing by Alexandra Lamachenka from Splitmetrics Do you want to dramatically increase the number of...
The Essential App Store Optimization Resources List – An ASO must-have
This resources list gives you the best links on content relating to App Store Optimization, in an easy format. A must-bookmark resource!
Top 3 Videos on Mobile Growth #6: March 2017
Learn about how to attribute TV ads app installs, best practices for rewarded videos and discover some mobile growth stories.
