The Boost

Mobile growth and creatives

app store promo video

Differences between video on the iOS App Store and the Google Play Store

If done right, app store videos (whether an app promo video for the Apple App Store or an app promo video for...

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emerging markets app marketing

App Marketing for Emerging Markets and How 20 Companies are Tackling It

If your app has a global appeal and you plan to increase your mobile app revenue, marketing your app to emerging markets...

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iOS 11 App Previews – How to leverage video on the latest iOS App Store

When App Preview videos (video on the App Store) were announced in June 2014, everyone got quite fired up. A new exciting...

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A/B test featured image

7 Ways To A/B Test Your App Page Creatives

This is a guest post by Josh Kocaurek from Appsposure. If you could increase your app’s conversion rate by 66% by changing...

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google play store videos

5 Google Play Categories Where Apps With Promo Videos Get More Downloads

This is a guest post by Hugh Kimura from MobileAction Video marketing is becoming increasingly popular. Because it works. A recent report shows...

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improve google play listing

How to Optimize Your Google Play Store App Details Page

This is a guest post by Daniel Peris, CEO of TheTool. There are tons of content about ASO in the Internet and...

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Double Your App Conversion Rate with App A/B Testing. Here’s How.

This is a guest post on A/B testing by Alexandra Lamachenka from Splitmetrics Do you want to dramatically increase the number of...

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ASO resources list

The Essential App Store Optimization Resources List – An ASO must-have

This resources list gives you the best links on content relating to App Store Optimization, in an easy format. A must-bookmark resource!

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Top 3 Videos on Mobile Growth #6: March 2017

Learn about how to attribute TV ads app installs, best practices for rewarded videos and discover some mobile growth stories.

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