The Boost

Mobile growth and creatives

Instagram feed video ads for app install campaigns – best practices and examples

With Instagram ads Facebook has been offering an incredible platform to advertisers. And you can just use Facebook Ads manager to get...

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Top 3 Videos on Mobile Growth #1: October 2016

The best videos on mobile growth from October. Get insights on games monetisation trends, user acquisition strategy and virality.

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Why you should consider Instagram ads for your mobile app install campaigns

By acquiring Instagram and introducing Instagram ads in its news feed about 3 years later, Facebook found another place to replicate its...

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How to increase conversion by getting your app store videos right

Getting an App Preview video (iOS) or Play Store Video (Google Play) right is a challenge. But it's critical for App Store Optimization...

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6 Examples for How to Engage Your Mobile Users

This is a guest post from Todd Patton at Branch. Engagement noun en·gage·ment: emotional involvement or commitment This definition of engagement is...

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Strategies for a Successful Virtual Reality Mobile App

This is a guest post from Molly Robinson at Apptopia. There are 815 virtual reality mobile apps from 571 unique publishers in...

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How to Manage your Brand’s Mobile Reputation

This is a guest post from Ashley Sefferman at Apptentive. It’s obvious that a mobile presence is an extension of your brand,...

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6 Ways to Improve Your Social Media Presence

Social media can be a great way to get the word out about your app. But where do you start or how can you improve a social media presence that has been neglected? Hannah will give you tips and strategies that you can implement right now.

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‘Out of the Box’ Competitive Analysis: Supercharging App Marketing Results

This is a guest post from Einav Laviv at Appgo2market. In recent years I’ve been deeply involved with strategic marketing, startup marketing...

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