App campaigns creative assets

Best-in-class creative assets and data-driven
 creative optimization for App campaigns (formerly UAC) success.

How it Works

Data insights driving creative production

1. Existing Assets analysis

We first do a quick initial call to better understand your context and goals. If you’re already running App campaigns we take a look at your creative report to understand the assets you’re currently using. 

2. Creative assets proposal

Based on your creative report, our expertise and a competitive analysis we put together a free proposal for creative assets across the spectrum of Google’s app formats (including several concepts/scripts for video assets) and aspect ratios. No commitment needed.

3. Creative assets production

We create the image and video assets you decide to move forward with. We make sure we’re on the same page regarding the main elements of your assets and get to work so we can go from words on a page to best-in-class creative assets!

4. Analysis & new concepts

As you’re running App campaigns with the new assets, we go through your creative asset reporting so we can optimize your App Campaigns. We define a new proposal for iterations on what works best and new creative concepts to explore.

Pricing depends on the kind of assets and their volume. 
You keep control of your campaigns and don’t get charged a percentage of ad spend!

Video assets

for Google App campaigns

From simple motion graphics creatives to elaborate live action videos,
we define video ad concepts across different themes
and produce them in the required aspect ratios.

Vivino

Motion Design 2D

Quickbooks

Motion Design 2D

Angry Birds 2

Motion Design 2D

Goosebumps

Live Action / 3D

Verifly

Live Action Pack Shot

rovio
Vivino video ad and play store promo video
Backflip Studios (PRNewsFoto/Backflip Studios)
logo-coinbase1
Logo-wildcard
Verse video ad
InfluenceMobile-logo
Intuit

Let’s discuss the performance of your current ad creatives,
find optimization opportunities and define new ad concepts.

Image Assets

for Google App campaigns

We define and create image ad creatives with different themes,
messaging and/or creative direction.

Initial image assets

We like to first create different image assets in a specific ratio or two. These initial image assets can be variations around one concepts/theme or have completely different creative directions.

Multiple sizes

We then produce your favorite ones in the most common aspect ratios (cf. a few of them in the visual above) for App campaigns so you can maximize your reach across the entire Google ecosystem.

Interested? Discuss with one of our
project managers and get a proposal!