The Boost

Mobile growth and creatives

App Store Optimization (ASO): App Name, Subtitle and Keywords [3.0]

This is a guest post on ASO by Laurie Galazzo, CMO at AppTweak ASO Tool. UPDATE: July 8, 2019 Your app is...

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How to A/B Test App Preview Videos vs Screenshots Without an Update

If your app is doing really well in organic search, you are probably reluctant to mess with what is working. We totally...

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How to Get Your App Funded Using Crowdfunding

Updated: March 25, 2016 (A lot has changed since this post was first published, read on...) If you’ve launched an app before,...

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The App Developer’s App Store Optimization Cheat Sheets [PDF]

Updated: September 23, 2016 When I started paying close attention to SEO several years ago, I discovered a great resource on Moz called The...

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App Store Optimization (ASO): Improve Your App Description

In terms of optimizing your App Store listings (ASO) we already talked about how to choose your app name and keywords for...

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How to Design a Great App Icon for App Store Optimization?

An optimized app icon is a critical part of your App Store Optimization (check out all our best ASO resources here. With...

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