The Boost
Mobile growth and creatives

How to Optimize Your Google Play Store App Details Page
This is a guest post by Daniel Peris, CEO of TheTool. There are tons of content about ASO in the Internet and...
The Complete Guide to Choosing Google Play ASO Keywords
Choosing Google Play app keywords for the first time can be a little daunting. So many questions...so little time. Will you make...
How to A/B Test App Preview Videos vs Screenshots Without an Update
If your app is doing really well in organic search, you are probably reluctant to mess with what is working. We totally...
Google Play Marketing Advices For App Developers
Let's talk a little bit about how to market your app on the Google Play Store. We've already discussed how to optimize...
App Store Optimization (ASO): Improve Your App Description
In terms of optimizing your App Store listings (ASO) we already talked about how to choose your app name and keywords for...