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Amazon Appstore Getting Started Guide: How to Market Your App

We've already covered why you'd want to use the Amazon Appstore as an additional distribution channel for your Android app. If you've…

10 Reasons Why You Should Put Your App On The Amazon Appstore

Even Google says it: you should consider alternative distribution channels for your Android app. With the launch of the Kindle Fire HD/new Kindle Fire…

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App Store Optimization (ASO): Improve Your App Ratings

Your app ratings are an important part of the App Store Optimization process. When browsing or searching for apps, the first contact…

The App Developer’s App Store Optimization Cheat Sheets [PDF]

Updated: September 23, 2016 When I started paying close attention to SEO several years ago, I discovered a great resource on Moz called The…

How to make a good video ad script

Crafting a compelling video ad script for mobile games isn't just about enticing visuals—it's about sparking curiosity, tapping into emotions, and compelling…

Dress up your mobile game for Halloween

Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your…

Mobile Video Monthly #33 – February 2022

February may be the month of love but there’s no love lost between TikTok and governments, while the video streaming app is…

Reaching new audiences with Apple Search Ads

Apple Search Ads (ASA) was introduced in 2016 to thousands of developers on the App Store. A brand new UA channel directly…

6 App Marketing Trends for 2023

With 2023 just around the corner, it’s time to think about the next big marketing trends for apps and mobile games. The…