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holiday creative optimization

Creative optimization for the holiday season

During the holiday season things can get a little crazy as everyone is competing for eyeballs (and wallets). Both online and offline.…

app install ads Twitter

The guide to Twitter app install ads and creative best practices

It seems that Twitter has come a long way. Along with becoming profitable, they have worked significantly on their Twitter app install…

YouTube Trueview for action ads

The guide to effective YouTube Trueview for action video ads

For app install ads with Google, the default choice is to run Universal App Campaigns. However depending on your app and the…

google play store experiment video

The complete guide to A/B testing with Google Play Store listing experiments

Google experiments can be leveraged to optimize your Google Play Store listing. It doesn't matter what you're A/B testing, successfully running Play…

Slack Messaging: The Guide for App Marketers

I think that most people would agree that Slack is something that you understand the value of, as soon as you start…

The iOS App Marketing Strategy Guide

After a few app launches of our own, observing many more, talking with several app developers and testing cool services, we have…

The Complete Guide to Marketing Your App on YouTube

YouTube has been around since 2005, but many companies have not taken full advantage of the platform for marketing. It's unfortunate because…

The Ultimate Guide to Using Video for App Marketing

So you’re creating a promo video for your app or a game trailer produced. You know why you’re doing it: if a…

How to find and validate app ideas: the step-by-step guide

This is a guest post by Gabe Kwakyi, co-founder of Incipia. One of the best businesses to be in these days is…