The App Developer’s App Store Optimization Cheat Sheets [PDF]

ASO cheat sheets for iOS and Android

Updated: February 26, 2016

When I started paying close attention to SEO a few years ago, I discovered a great resource on Moz called The Web Developer’s SEO Cheat Sheet. Ever since, I checked it each time I was building a website and have shared it with many people that are just getting starting with SEO.

App Store Optimization is less complex (and probably has more mysteries) than Search Engine Optimization, but we thought it could be useful to group together all the key points regarding the optimization of an app store details page.

Our goal is to give you an up-to-date, one-page sheet that you can print or keep handy on your computer, so you can reference it any time you need to optimize your app. Since some aspects of optimization are considerably different between the Apple App Store and the Google Play App Store, we have created two separate cheat sheets.

If you need more details on each individual topic, we have also provided a link to what we feel is the best article on the topic. Yes, many of them are our articles.

But a good portion are not.

We simply want to provide the best ASO reference resource.

Here is a quick look at what you will get in each guide…

ASO Cheat Sheet for iOS

Table of Contents

iOS ASO checklist

This cheat sheet will help you effectively optimize the following:

  • Name
  • Keywords
  • Description
  • Icon
  • Updates
  • Screenshots
  • Ratings
  • Preview Video

To download the iOS ASO cheat sheet, click the button below.

app-store

 

ASO Cheat Sheet for Google Play

Table of Contents

ASO for Google Play

This cheat sheet will help you effectively optimize the following:

  • Name
  • Keywords
  • Description
  • Icon
  • Promo Video
  • Ratings
  • Screenshots

To download the Google Play ASO cheat sheet, click the button below.

Google Play ASO guide

 

What do You Think?

Let us know what you think about these cheat sheets. If they helped you, feel free to share it with someone who could use it.

ASO is a continually changing field and we update these checklists regularly, so you have the most recent information. If you are interested in cheat sheets for other app stores, let us know in the comments below.

Also, if you have a better resource for ASO information than what we have listed, or you notice that something isn’t quite right, please tell us.

Sharing your knowledge will help everyone in the app community :)

Now go get some downloads!

27 February,2016


 

Sylvain Gauchet

Hi there, I'm Sylvain and I've been working for several years on marketing mobile apps. With Apptamin we believe that we can help developers better promote their apps by creating cool app videos and sharing what we've learned...while learning more!

I'm French and English is not my primary language, so you're welcome to correct me if I make a mistake.

Follow Apptamin on Twitter
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  8. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) | Daily World NewsDaily World News says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

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  10. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

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  13. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  14. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) ‹ Digikid Technology says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

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    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  16. iPhoneNation.com: Apple News and Technology Insiders – Five Big Changes In The iOS 6 App Store (And What Developers Should Do) says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

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  18. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

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    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es,SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  20. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

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  22. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  23. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  24. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) | inspirati Group says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  25. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

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    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es,SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  27. […] hivatkozott silabuszban (http://www.apptamin.com/blog/app-developer-aso-cheat-sheet/) ezeket a tényezőket találod csokorba szedve, és a tényezőkkel kapcsolatos aktuális legjobb […]

  28. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  29. […] the ‘The App Developer’s App Store Optimization Cheat Sheet’ (PDF, link here). It contains a nice set of tips, links and resources to improve an app’s visbility in the […]

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  31. […] I also referred to the Apptamin site for ASO tips. […]

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