The App Developer’s App Store Optimization Cheat Sheet [PDF]

Update 11/29/2014: updates following iOS 8, including App Previews

Update 01/28/2013: some additions, some rephrasing

Update 10/12/2012: minor edits (link to blog post on updates, borders on icon, support URL)

Update 09/27/2012: some other changes announced by Appcod.es: category names no longer work in App Store search on the device.

Update 09/18/12: We’ve updated the Cheat Sheet with new information (iOS 6 and its new App Store), shown in red.

When I started paying close attention to SEO a few years ago, I discovered a great resource on SEOmoz called The Web Developer’s SEO Cheat Sheet. Ever since, I’ve been checking it each time I was building a website and have shared it with many people that were starting with SEO. App Store Optimization is less complex (and probably has more mysteries) than Search Engine Optimization, but we thought it could be useful to group together all the key points regarding the optimization of an app store details page.

We considered App Store Optimization in its broader sense, without limiting it to App Store Search Optimization. Since we’ve been writing blog posts on each one of these topics, we inserted a “Get Details” link to the dedicated article on Apptamin. We also put some resources & tools links, when relevant.

Just like the Cheat Sheet that inspired us, we decided to provide it as a PDF. You can get it by clicking on the overview picture below (or here).

This is a work in progress and we’ll be happy to update the PDF in response to your feedback. Just let us know what you think in the comments section or on twitter @apptamin ! And if you like it, feel free to share it ;)

The App Developer’s App Store Optimization Cheat Sheet

App Store Optimization Cheat Sheet

Overview of App Developer’s ASO Cheat Sheet

29 November,2014
3 comments
John
John 5pts

Pretty useful, thanks. For the icon design, something that can be done is to add borders so it shows well on all kind of backgrounds.

Sylvain Gauchet
Sylvain Gauchet 5pts

Hi John, thanks for your comment. I actually came across a blog talking about that recently here

Trackbacks

  1. […] visiting!Mise à jour 19/09/2012: Nous avons mis à jour l’antisèche en prenant en compte de nouvelles informations sur iOS 6 et le nouvel App Store (modifs en […]

  2. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

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    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  4. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  5. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  6. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  7. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  8. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) | Daily World NewsDaily World News says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  9. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  10. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  11. Five Big Alterations In The iOS 6 App Store (And What Developers Should Do) - MobileHey says:

    […] Developers who have only paid a bit of interest to the strategies concerned with app store Seo would do on their own a favor by understanding the documented suggestions and tips that are out there, and experimenting to see which operate greatest for them. Some sources for this incorporate Appcod.es, SearchMan, MobileDevHQ, and this handy App Retailer Search engine marketing cheat sheet (PDF) from Apptamin. […]

  12. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) | tech news, high tech, hi tech, tech pc, tech support, computer tech, weather tech says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  13. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  14. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) ‹ Digikid Technology says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  15. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) » Tech Blog says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  16. iPhoneNation.com: Apple News and Technology Insiders – Five Big Changes In The iOS 6 App Store (And What Developers Should Do) says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  17. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) | Freelancer9 says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  18. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  19. Five Big Changes In The iOS 6 App Store | India's No.1 iphone App Developer-Ample Industrial Solutions says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es,SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  20. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  21. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  22. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  23. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  24. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) | inspirati Group says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  25. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  26. What is new in the iOS 6 App Store says:

    […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es,SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  27. […] hivatkozott silabuszban (http://www.apptamin.com/blog/app-developer-aso-cheat-sheet/) ezeket a tényezőket találod csokorba szedve, és a tényezőkkel kapcsolatos aktuális legjobb […]

  28. […] Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin. […]

  29. […] the ‘The App Developer’s App Store Optimization Cheat Sheet’ (PDF, link here). It contains a nice set of tips, links and resources to improve an app’s visbility in the […]

  30. […] 8.App Store Optimisation Cheatsheet […]

  31. […] I also referred to the Apptamin site for ASO tips. […]

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About The Blog Author -

Sylvain

Hi there, I'm Sylvain and I've been working for several years on marketing mobile apps. With Apptamin we believe that we can help developers better promote their apps by creating cool app videos and sharing what we've learned...While learning some more !
I'm French and English is not my primary language, so you're welcome to correct me if I make a mistake.


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