Update 11/29/2014: updates following iOS 8, including App Previews
Update 01/28/2013: some additions, some rephrasing
Update 09/27/2012: some other changes announced by Appcod.es: category names no longer work in App Store search on the device.
Update 09/18/12: We’ve updated the Cheat Sheet with new information (iOS 6 and its new App Store), shown in red.
When I started paying close attention to SEO a few years ago, I discovered a great resource on SEOmoz called The Web Developer’s SEO Cheat Sheet. Ever since, I’ve been checking it each time I was building a website and have shared it with many people that were starting with SEO. App Store Optimization is less complex (and probably has more mysteries) than Search Engine Optimization, but we thought it could be useful to group together all the key points regarding the optimization of an app store details page.
We considered App Store Optimization in its broader sense, without limiting it to App Store Search Optimization. Since we’ve been writing blog posts on each one of these topics, we inserted a “Get Details” link to the dedicated article on Apptamin. We also put some resources & tools links, when relevant.
Just like the Cheat Sheet that inspired us, we decided to provide it as a PDF. You can get it by clicking on the overview picture below (or here).
This is a work in progress and we’ll be happy to update the PDF in response to your feedback. Just let us know what you think in the comments section or on twitter @apptamin ! And if you like it, feel free to share it