We do our best to provide you with thorough and useful posts on the Apptamin App Marketing Blog
But we definitely can’t cover everything and we’re certainly not experts in all domains.
Lots of people create awesome content, so here is a nice list of resources dealing with how to market your app. We actually follow others than these, but most of what we share on our Facebook page or twitter account comes from there.
This list is meant to evolve, as some resources become more relevant. This post doesn’t cover the resources that deal with “Mobile News”, as these are pretty easy to find.
Let’s start with the blogs. We started out the Apptamin App Marketing Blog back in April 2012 because we couldn’t really find blogs with useful and practical posts. Since then, we’ve discovered a few ones that we really like and are updated frequently. My favorite way to keep up with these? Feedly.
Gamasutra – The Art & Business of Making Games
Gamasutra covers game creation and business in general, and their smartphone/tablet section give some great insights to app developers about game development, marketing and crowdfunding. They have TONS of post and it can be a little overwhelming but it’s good stuff (if you follow us on twitter, you probably saw we shared several posts from Gamasutra) and there are very frequent posts from the community.
The Tapstream blog has a nice mix of blog posts, from app reviews and tips/resources for app marketing to interviews and debates. An easy, interesting read.
The MobileDevHQ Blog
The MobileDevHQ team has been posting some good articles since January 2011. Even though they took a few breaks (hey, it’s hard work to keep those posts coming) there are some excellent advices, and these guys are experts at App Store Optimization. Since the end of 2013, they’ve been pushing a lot of content.
On their blog, the Apptweak team publishes pretty thorough and definitely interesting articles on app marketing and promotion. Plus, they have videos lessons in the ASO University section (more French accents in the app marketing world!).
Dan Counsell’s blog
On his blog, Dan Counsell from Realmac Software (the team behind Clear, Ember, etc.) writes about launching apps and app marketing in general. Great content, from someone that’s actually building and lauching apps.
App Store Optimization – Stefan Bielau’s tumblr
On his tumblr, Stefan publishes short posts on app store optimization and app marketing: opinions, tips, but also links to case studies or other articles on the topic. Posts are published often (several times a week).
ASO Professional – Gabriel Machuret
Gabriel has been producing a lot of content on app store optimization and app marketing in general: blog posts, podcast, courses, etc. Check it out!
Since the “gold rush” of app development started, a lot of books have been written. That includes a lot of crappy ones. Here are a few that are really good reads.
Guide to the Parallel Universe
This free e-book covers different marketing-related topics from product planning to raising money. And it has funky drawings of little creatures from space.
Pitch Perfect – Practical Advice From Professional Bloggers
Pitching is an art, and a lot of developers and teams do it wrong. Even if you’ve been doing it for a while, it’s highly probable that you will learn a thing or two about how to pitch from Steven Sande and Erica Sadun (TUAW). The book is actually not only about pitching, but also about what makes a great app.
App Savvy – Ken Yarmosh
Of all the books on the subject I’ve read, App Savvy is my favorite. I think I really like it because the concept of Marketing Crescendo that Ken talks about really speaks to me. Ken had the good idea to include some interviews along the chapters. The book is from 2010 so quite old
The App Store Playbook
Like I said, I like interviews. This book by Shane Lee (also author of the Beginning iPhone App Development blog mentioned above) provides 10 mobile game developers interviews, giving you great insights into how they work and key points on how you can improve your chances for success. A must read if you develop games for iOS.
The nice thing about podcasts and audio in general is that you don’t need to be in front of a screen. You learn about app marketing while jogging, driving or kicking it on the beach.
Mobile App Chat Podcast
On his podcast, Steve P. Young has invited many developers and mobile app experts. From ASO to validating ideas and of course top developers’ interviews (Tweetbot, Shazam, etc.), Steve has created an incredible amount of quality audio content for you to listen to. Great insights and interesting stories.
App Business Podcast
Chris and David have been publishing great podcasts frequently over the last few months, discussing with either people involved in the mobile app industry or developers sharing their stories.
Appetite-PR Marketing Podcast
Jeff from Appetite-PR has been doing these interview podcasts with app developers and people in the mobile industry in general since the beginning of 2012. It’s always interesting to listen to them talking about how they got where they are, and what are the things that seemed to have worked for them. There are much less episodes nowadays but the ones already published are worth it.
Tap for Tap’s “Tap Your App” Podcast/Videos
Eric from Tap for Tap (mobile ad network for free exchange of app promotion) interviews app developers and marketers. A good way to know more about the birth of some games and learn some useful stuff.
Same here, less videos recently but still interesting to watch the existing ones.
Newsstand apps are a fast-growing sector of the mobile industry and it’s therefore no surprise to see some newsstand apps dedicated to app development and app marketing.
The ones below haven’t had a new issue for a while. It’s still a great way to get quality and thorough content on app marketing.
The Appreneur Magazine newsstand app is made by AppClover. I really like their blog content – even my own posts ;), and for their magazine they use some exclusive content and interviews. If you have an iPad, you have to check it out (1st month is free if I recall correctly).
David Janner is putting together this really good Make App magazine. What I liked in the first edition is that the tone is not “make billions instantly with apps” and that it shows the struggle and how hard it can be to make a business out of it. Same thing, 1st month is free so make sure you download it.
The first issue of the App Ville newsstand app was released recently and looks pretty promising. It’s app marketing content put together by Tope from the App Design Vault, whether its own or from different experts.
*Forums & Facebook Groups*
iPhoneDevSDK Promotion techniques
The Promotion Techniques section of the iPhoneDevSDK forum is not the most popular and sometimes suffer from a little too much auto-promotion (I’m guilty too, although most of us do it to add value) but it’s a great place to exchange some thoughts and techniques between indie developers. Some interesting debates and insights from time to time. If you develop games, you might prefer TouchArcade Forums.
App Entrepreneurs and Marketers Facebook Group
This Facebook group is a place where some really interesting articles are app marketing/business can be discussed.
App Business Entrepreneurs
Another good Facebook group on mobile development, marketing and app business in general. No spam neither.
Quora is a great place to find relevant information. LinkedIn has some interesting groups (the ones with no spam) and of course following the right persons on Twitter (following us ;)) can help you discover great content.
Same thing here, I haven’t heard of many good webinars on app marketing. Even though it’s clear that there is a sales approach to the subjects treated (but one’s gotta live, right?) the Fiksu webinars are interesting, and it’s always nice to be able to ask questions at the end.
Here you are, several great resources about app marketing. If you’re not following us on twitter yet, now is a good time to start and discover the posts and resources we share everyday.
Do you know of some kind of incredible app marketing resource we’re not aware of? Please share it in the comments!