Merge Mansion and Grandma’s secrets, why is it so effective⎮ Case Study

For this case study, we’re diving into the Merge Mansion phenomenon. You’ve surely seen the video ads around, with a cryptic grandmother…

Video ads with fake gameplay, why do they work, and will they stick around?

Fake ads were really big a couple of years ago, and against all odds, they are still kicking around. Some even think…

5 tips to make an attention-grabbing video ad for your mobile game

With over  2.2 billion mobile gamers worldwide, it can be tricky to grab their attention. There may be a lot of gamers…

Leveraging in-app events to promote your mobile game

Last year, at WWDC2021, Apple introduced in-app events as one of their upcoming ASO tools. Now that they’re here and settled, they’ve…

Boost your mobile game’s video ads thanks to storytelling

What makes a great mobile game trailer? Upbeat music? Great gameplay? A click-worthy CTA? A dynamic voice-over? All that and more. There…

Why your mobile game needs high-quality creatives

When marketing a mobile game, you can’t bypass video assets, users will expect it, whether directly on your game’s listing page or…

5 Mobile Games Advertising Trends for 2022

Which mobile game are you playing right now? With over 2.2 billion active mobile gamers worldwide, the market has sunny days ahead.…

The rise of mobile gaming in 2021

2021 was a record year for apps all around but especially for mobile games. They were expected to generate $89.6 billion by…

High-quality advertising creatives help mobile game companies create globally popular games

This is a guest post by Summer Liu from SocialPeta The global mobile games' revenue in 2021 is expected to reach $90.7…