How to Track Your App Downloads and Revenue

Track downloads

You want your app to succeed, right?

But how are you going to measure that success? From your market research, you should already have a good idea of your objectives, before your app hits the mobile app stores.

No matter what your goals are for your app, you need some key metrics to evaluate how you are doing: downloads, revenue, ranks, reviews, etc. Don’t get me wrong though, it doesn’t stop there and you want to use in-app analytics too.

The good news is that there are many good tools that let you track all of these things. The bad news is that it’s not that easy to pick one. Here are our favorites and what we like or don’t like about them.

These tools don’t require the installation of an SDK, so don’t hesitate to try them by yourself to find the right fit.

App Downloads, Revenue & Rankings Tracking Tools

Given the fact that most of our readers (yes, I’m talking about you) are indie developers, we decided to focus on free or very affordable solutions. For freemium tools, we sometimes mentioned some features of the paid versions but without detailing.

Here is a quick comparison table of the tools we took a look at (don’t hurt your eyes and click on the snapshot or click here to see the PDF version):

App Tracking Tools

If there are any mistakes in this App Downloads Tracking Tools comparison table,
please contact us and we’ll update it

App Annie

Price: Free
Stores: App Store, Google Play Store

App Annie is not only a great tool to do market research and validate your app idea, it’s also very useful to track your app downloads and revenue. The dashboard view lets you analyze the iOS or Android revenue of your app with several easy to read charts.

See things like:

  • Revenue and downloads during the date range of your choice
  • Break-down per country (pretty useful to evaluate the need for localization)
  • Tables with your app daily ranks
  • Chart for your rank history
  • Ad Expense
App Annie Dashboard

Image: App Annie

Another neat feature is the ability to add events: a review of your app on a blog, a price dropping promotion, an app update, etc. It makes it easier later on to evaluate the impact of your marketing efforts.

Their own in-app analytics is in beta, but is not quite ready yet. Until that time, you may want to use something that you know works for sure.

We like: Easy to use and nice UX, a lot of great free features.
Not so much: It’s really hard to find anything wrong, it’s a great platform.

AppFigures

Price: Freemium (see details here)
Stores: App Store, Mac Store, Google Play Store, Amazon Appstore

The free version of AppFigures (up to 5 apps), won’t really let you have more than what App Annie offers. However, in its $4.99 (+ $1.49 per app after 2 apps)/month version, it has some pretty nice features.

The sales and downloads page has a chart that lets you:

  • Analyze data for one or several apps
  • See units downloaded, profit and app updates for a a specific date range
  • See the break-down per country
  • See the events you defined to analyze marketing efforts impacts
  • Overlay the app ranks (nice-to-have, but probably better to watch separately)

Appfigures - Sales-Updates

The Ranks section of AppFigures allow you to get charts with hourly rankings per country for any app (yours or others’). Besides the fact that you shouldn’t spend hours watching your app rank, it’s pretty useful on launch day or when doing marketing experiments if you want to “immediately” analyze the impact.

As on App Annie, you can read the reviews written about your apps around the world. They have a developer API allowing to interact with reports and account data.

We like: Fairly easy to use, hourly rank and app updates tracking.

Not so much: Not free if you want email recap and hourly rank tracking.

Sensor Tower

Price: Freemium (see details here)
Stores: App Store, Google Play Store

Image: Sensor Tower

Image: Sensor Tower

Sensor Tower is well known for their ASO platform, but they also have solid Store Intelligence and Ad Intelligence products too.

To see your download and revenue data, simply link your iTunes or Google Play account to your Sensor Tower account. You can also get Apple Analytics data by connecting your iTunes account.

We like: Really nice UI, feels solid.

Not so much: You would have to upgrade pretty quickly, they don’t give you too much for free. Navigation between products isn’t so intuitive, in places.

Mobile Action

Price: Freemium (see details here)
Stores: App Store, Google Play Store

Mobile Action ranking history

Image: Mobile Action

Mobile Action offers app developers a lot of great free tools. Like Sensor Tower, if you link your iTunes or Google Play accounts, you can see download and revenue data for your apps, right in your dashboard.

Get email reports on your apps and integrate third-party analytics solutions. Overall a pretty good solution for developers on a tight budget.

We like: Great free features on the tracking and ASO side of things. Integrate your in-app analytics platform of choice. Not so aggressive in trying to get you to upgrade to the paid plan.

Not so much: The UI could use some work.

Apple Analytics

Price: Free
Stores: App Store (iOS and tvOS)

itunes data

Finally, we come to Apple’s analytics solution. If you have an iOS app, then you should be using their app analytics or connect it to one of the platforms listed above…period.

The best part is that you get App Store specific data, the kind that only Apple has…and you don’t have to install an SDK to get it. So if you haven’t seen your Apple Analytics dashboard yet, go login to iTunes Connect right now.

In contrast, Google Analytics does require an SDK and the setup can be a little complex.

We like: Clean interface, easy to read charts, data from the source.

Not so much: Data is a little limited, we would love to be able to dive deeper into our app’s data.

Other Tools

We can’t possibly review all existing tools. We decided on the ones above because they are free or affordable, and because they provide the most needed features while supporting at least the App Store and the Google Play Store.

Here are some other tools that might be of interest:

AppViz (Mac – iTunes Connect) – Analyze your iTunes connect data (reviews, rankings, events) with charts and tables. Starts at $49, free trial available.

Appstatics (iOS) – Acquired by Appsfire, this free (with premium features coming soon) app lets you track the rankings of your apps.

With this round-up you should be able to save some time in choosing the app downloads tracking tool that is right for you. Define your objectives before launching your app, and track your success!

Don’t think that’s all you have to do though, it’s not all about downloads.

 

If you believe we forgot a great tool or if you want to share your own experience, we’d love to hear it in the comments!

12 April,2016


 

Sylvain Gauchet

Hi there, I'm Sylvain and I've been working for several years on marketing mobile apps. With Apptamin we believe that we can help developers better promote their apps by creating cool app videos and sharing what we've learned...while learning more!

I'm French and English is not my primary language, so you're welcome to correct me if I make a mistake.

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