App Marketing Tools For Developers

App Marketing Tools

Over the last few years, a lot of tools and services have been created for app developers.

We have tried some of them and review them here. Obviously, we cannot try every tool out there, but we would love to hear what you think about any tools that you have used. Don’t hesitate to contact us to help us make that list better!

Market Research

Google’s Keywords Tools

Google Trends

App Annie – App market data to monitor usage and retention, downloads and revenue, demographics, ASO and advertising

Priori Data – Mobile App Intelligence providing Ranks, Download & Revenue estimates for market and competition analysis

Apptrace – App Store Intelligence

AppMonsta – App Market Data

Vision Mobile – Ecosystems analyst firm

MetricsCat -Analyze mobile apps data

Also: Apple’s App Store, Google Play Store


POP (Prototyping on paper) – iPhone App Prototyping Made Easyap

Mockabilly – App for creating mockups on iPhone

Interface – Advanced mockup and prototyping for iOS

Blueprint – Mockup iPad app for iPhone and iPad applications

Proptotypes – Turn static designs intro a tappable iPhone prototype

Dotted Paper

Keynotopia – Use PowePoint/Keynote to Prototype Like a Pro

Justinmind – Rich interactive wireframes to define web and mobile applications

Fluid UI – Mobile Prototypes for iOS, Android and Windows Apps

UI Stencils – Stencils, sketch pads and accessories for UI design

App Cooker – Advanced iOS mockup generator for mobile applications – Mobile prototyping

UXPin – UX design tools built by UX designers

AppGyver’s Prototyper – Turn wireframes into an interactive mobile app prototype

App Mockup Tools

WireKit – An iPhone app wireframe kit

DevRocket – Photoshop panel plugin for iOS developers

Flinto – Quickly create iOS prototypes

App Icon Template – App icon template for iOS 7

PortKit – UX Metaphor Equivalents for iOS & Android

iOS 7 Wireframe Kit

SketchMirror – Preview your mobile apps directly on your devices

Invision – Free Web & Mobile Mockup and UI Prototyping Tool

Framer – Prototyping tool for animation and interaction

Marvel – Free prototyping tool

Sketch – Professional digital design for Mac

Demo Tools – Interactive previews for your app or game

UI Galleries

Mobile Patterns


Lovely ui

Mobile Mozaic


Jargon – Ship your app in any language (SDK)

iCanLocalize – Expert translation

Applingua – iOS, OSX & Android App Localization Service

OneSky – Get your apps & websites translated

PO Editor – Free online software localization tool

Acclaro – Mobile application translation

Babble-on – App localization

LocTeam – Localize iOS and Mac OS X apps

Gengo – People-powered translation at any scale

Tethras – App translation service

Wordcrafts – Mac OS and iOS localization

LingoTip – Apps translation

Smooth Localize – Localize your iOS app cheaply and quickly

Transfluent – Easily translate your app by using Transfluent’s API

DYS Translations – Video game translation and localization services

verbalizeit – human powered translation

ackuna – Free crowdsourced translation service


Nextpeer – Social layer for game monetization

Playhaven – Mobile game LTV maximization platform

MobInLife – Apps monetization and promotion consulting

Avocarrot – App Monetization with Native Ads

Kiip – Real rewards for virtual achievements

Smaato – Real Time Bidding Exchange for mobile ads.


Appprix – Tournaments and cash rewards for mobile games

Mobile App Testing

TestFlight – iOS Beta Testing on the fly

HockeyApp – Collect crash reports, get feedback and distribute your betas

Elusivestars – Mobile Application Testing For Developers

Testin – Cross Platform Automated App Testing Solutions

uTestapphance – Crash/Bug reporting and user feedback

Crashlytics – Crash reporting solution

Errbit – Open source error catcher (Airbrake compliant)

StartUpLift – Get feedback from users

Bugsense – BigData analysis to support apps

Acra – Open source android crash reports

Crittercism – Error monitoring

UserMetrix – Application analytics combined with traditional error reporting

AppThwack – Test your app on 100s of real devices

BugClipper – Plug n play library designed to report bugs

Joppar – Update your app without code

AppTestNow – Get your app tested by experts

Ubertesters – mobile beta testing solution

A/B Testing

Hercules – Mobile A/B testing

Splitforce – Mobile A/B testing for iOS, Android and Unity Apps

OneTwoSplit – A/B test your app store listing and improve conversions

SplitMetrics – A/B testing of icons and screenshots

User Feedback/CRM SDKs

Apptentive – In-app feedback for iPhone & Android developers

Braze – Customer Engagement Platform for mobile apps

HelpShift – The customer support helpdesk for native apps

LivePerson – Mobile chat solution

Jira – Open-source library for collecting feedback

Appsee – Understand your mobile app users with recordings, heatmaps and in-app analytics reports

Taperecorder – Get high frame rate videos of what users are doing in your app

TestFairy – Easy Android app testing

Testbirds – Crowdtesting for mobile apps

Instabug – In-app feedback for mobile apps!

swrve – mobile marketing automation platform

HelpStack – Open source mobile help framework

Hipmob – Integrated FAQ and live chat for websites and mobile apps

LaunchKit Review Monitor – App Reviews delivered to your Inbox and Slack

In-app Analytics

Google Analytics – Google Analytics for Mobile

Apple App Analytics – Apple’s Analytics for Mobile

App Annie – Usage analytics for your apps

MixPanel – Mobile Analytics

Flurry Analytics – App Analytics for free

Apsalar – Mobile App Analytics & Advertising

Localytics – Mobile Marketing and Analytics for Apps

Countly – Mobile Analytics

Playtomatic – Open source game Analytics for every Platform

HeatData – Heatmaps for Mobile Websites

TestFlight Live – Analytics with TestFlight

Placed – Location Analytics – Analytics Platform

Bango – Web and app analytics

Appsee – Visual Mobile App Analytics

Telerik – Mobile and web real-time app analytics

personagraph – get insights into your user — In-app Analytics for desktop & mobile with just 3 lines of code

Attribution / Marketing Analytics

Tapstream – Marketing Analytics for apps

Yozio – Campaign tracking for mobile apps

Trademob – Mobile Marketing Analytics

Swrve – In-app marketing platform – Universal URL and Custom URL (sharing app content)

Linkredirector – One marketing link for apps across multiple app stores

Adxtracking – Analyze and optimize mobile app advertising

AppsFlyer – Mobile app measurement and tracking

MobileAppTracking by HasOffers – Attribution analytics

Adjust – BI platform for mobile apps

Segment – Customer data hub

Deep Linking

mobile.deep.linking – Methodology for launching a native mobile application via a link

AppURL – Connect native apps to the web with http URLs

URX – Deep Linking for mobile apps – Deep Link into your app

AppsFlyer One Link – Mobile app measurement and tracking – Personalized install for every new user

Push Notifications

Urban Airship –

PushWoosh – New approach to push notifications – Push Notifications

Xtify – Push notifications for iOS, Android, Windows and Mobile Web

mBlox – Smart Mobile Engagement

Quick Blox – Cloud backend API

MixPanel – Mobile Analytics

Appscend – All-In-One Mobile Platform (analytics, push, etc.)

Appoxee – Push Notification Services

Xtify – Push notifications for iOS, Android, Windows and Mobile

Pushwizard – Push notification service & Remote event management

notiphi –  location based mobile analytics and messaging platform

GameThrive – Easy & Smart Push Notifications

Affiliate Programs

TradeDoubler – Affiliate Marketing for Europe & Brazil

LinkShare – Affiliate Marketing for US, Canada & Mexico

DGM Pro – Affiliate Marketing for Australia & New-Zealand

GeoRiot – Globalize your affiliate marketing

App Websites & Landing Pages

Unbounce – Build, publish and test landing pages (w/ Mobile App Templates)

Appsites – Create a website for your mobile app

AppLandr – Landing pages for your mobile app

ThemeForest (Grizzly Theme) – Site Templates and Themes

Appify WP – WordPress Theme for iOS and Mac Apps

Launchrock – Set up a “launching soon” page in minutes

Mobtizer – Create landing pages for mobile advertising

PlaceIt – Generate Product Screenshots in Realistic Environments

LinkTexting – Add text-to-download to your website

UsersThink – Improve your landing page with feedback from real users

Pre-launch platforms

PreApps – Pre-release buzz and exposure

Prefundia – “coming soon” platform

App Store Optimization (ASO)

App Annie – Keyword tracking tool (free), competitive keyword monitoring (free), keyword explorer and tracker with volume and difficulty (paid).

Mobile Action – App Store Optimization, App Intelligence and Actionable Insights

AppTweak – Instant App Marketing and ASO report

TheTool – the first performance-based ASO tool

SensorTower – Mobile SEO and Keyword Optimization for iOS Apps

AppRadar – App Marketing and App Store Optimization tool

Search Man SEO – Mobile SEO for iOS Apps – App Store SEO

Appnique – Improve your search ranking in the mobile app stores

AppSnippetPreview – App Store Listing Optimization Tool

Gummicube – End-to End Solution for Mobile Marketing and ASO

AppMind – Discover any iOS app’s keywords

AppFollow – Real time app monitoring for reviews, ranks, keywords, and more

ASOTop1 – Boost App Store rankings via ASO

RankMyApp – App Store Optimization Tool

Meatti – ASO and marketing agency with a focus on Chinese market

App Downloads & Revenue Tracking

App Annie – App Rankings, App Store Analytics, Market Intelligence

AppFigures – App Store Analytics for Mobile Apps

Mopapp – App Store Analytics

AppBot – App Store Reviews & Features delivered daily

Getting Press

HARO (Help A Reporter Out) – Connecting Reporters and News Sources

Appromoter – Brings developers and the media together

JustReachOut – Connect with reporters

Ad Networks

iAd – Apple’s advertising network

TapForTap – Mobile Ad Network / Free Tap Exchange

Chartboost – Technology platform for mobile games

Admob – Monetize and promote your mobile apps with ads

AdColony – Video ad platform

Vungle – Mobile app advertising through Video



Millenial Media – Mobile advertising & monetization

Inneractive – App monetization

Airpush – Mobile ad network

Medialets – Mobile rich media advertising

xAd – Mobile-local advertising & marketing

Pontiflex – Advertising platform

Jumptap – Target mobile advertising

Appia – Ad network

Apptap – App advertising network

Pollfish – Survey platform to target users

Mobclix – Real-time bidding mobile ad exchange

Location@scale – Mobile-local advertising

NativeX – targeted advertising

AppFlood – Cross-promotion platform for buying, selling and exchanging mobile traffic

Jampp – Drive installs to your app

StartApp – Mobile Advertising

Video Ad Networks

Chartboost – Technology platform for mobile games

AdColony – Video ad platform

Vungle – Mobile app advertising through Video

Promo Campaigns

AppGratis – 1 free app a day

AppBounty – Play & Get Paid

Promodispenser – Users get free Gift cards by downloading and reviewing your app

Expert Advices

Clarity – Get great expert advice

Buy & Sell apps

Fliptopia – Buy and sell app ownership


Thanks to Steve Blank’s Startup Tools for inspiring this list. We will add new tools as we discover them.

Sylvain Gauchet

Hi there, I'm Sylvain and I'm one of the co-founders of Apptamin. Apptamin is a creative agency specialized in app videos (video ads, app store videos, etc.) where we find engaging ways to present mobile apps and games so our clients can either increase their conversion rates or improve their user acquisition.

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  1. WOW What a list …Anyone can spend more then 20 min on this blog for just going through so usefull aso tools list.. i m fresher in using aso .it was brilliant list to came across. thankyou so much friend.

  2. Lucidchart has an awesome option for an iPhone app mockup tool! You can check it out at

  3. Please add following service to your list. 
    UserEcho for iOS – Smart way to collect and manage feedback for your iPhone and iPad applications.

  4. Hi Sylvain, 
    Really useful list of tools, definitely a must-have for any mobile developer. 
    I’d like to mention the Chat functionality of QuickBlox. Is something that lots of developers are looking for and it is hard to find. 


  5. Hi Sylvain : I would suggest to add “” app discovery under “Promo campaigns”. Great compilation by the way.

  6. Here is another tool you shouldn’t miss: It is great for localization, it offers an online platform with support in around 200 languages, where translators can work easily on translating po, strings, xml or other types of files.

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