App Marketing Tools For Developers

Over the last few years, a lot of tools and services have been created for app developers.

We can try and compare some of them, but obviously not all.

Here is a list of a lot of them (inspired by Steve Blank’s Startup Tools), that we will update as we learn about new ones. Don’t hesitate to contact us at contact[at] to help us make that list better!

Market Research

Google’s Keywords Tools

Google Trends

App Annie – App Ranking, Analytics, Market Intelligence

Distimo – App Analytics, Download Estimations and Insights

Xyologic – A New Approach To Mobile App Search

Apptrace – App Store Intelligence

AppMonsta – App Market Data

Vision Mobile – Ecosystems analyst firm

MetricsCat -Analyze mobile apps data

Also: Apple’s App Store, Google Play Store


POP (Prototyping on paper) – iPhone App Prototyping Made Easy

Mockabilly – App for creating mockups on iPhone

Interface – Advanced mockup and prototyping for iOS

Blueprint – Mockup iPad app for iPhone and iPad applications

Proptotypes – Turn static designs intro a tappable iPhone prototype

FieldTest – Create mobile interactive prototypes

Dotted Paper

Keynotopia – Use PowePoint/Keynote to Prototype Like a Pro

Justinmind – Rich interactive wireframes to define web and mobile applications

Fluid UI – Mobile Prototypes for iOS, Android and Windows Apps

UI Stencils – Stencils, sketch pads and accessories for UI design

App Cooker – Advanced iOS mockup generator for mobile applications – Mobile prototyping

UXPin – UX design tools built by UX designers

AppGyver’s Prototyper – Turn wireframes into an interactive mobile app prototype

App Mockup Tools

WireKit – An iPhone app wireframe kit

DevRocket – Photoshop panel plugin for iOS developers

Flinto – Quickly create iOS prototypes

App Icon Template – App icon template for iOS 7

PortKit – UX Metaphor Equivalents for iOS & Android

iOS 7 Wireframe Kit

SketchMirror – Preview your mobile apps directly on your devices

Invision – Free Web & Mobile Mockup and UI Prototyping Tool

Framer – Prototyping tool for animation and interaction

Marvel – Free prototyping tool

Demo Tools – Interactive previews for your app or game

UI Galleries

Mobile Patterns


Lovely ui

Mobile Mozaic

Crowdfunding (app specific)

AppStori – Crowdsourcing and founding platform for apps

Appbacker – App wholesale marketplace

Appsfunder – Funding platform for apps

AppSplit – Crowdfunding platform for apps

SellanApp – Fund app ideas you love

Kraudmob – Mobile apps crowdfunding

Dandy – App creation in community


iCanLocalize – Expert translation

Applingua – iOS, OSX & Android App Localization Service

OneSky – Get your apps & websites translated

PO Editor – Free online software localization tool

Acclaro – Mobile application translation

Babble-on – App localization

LocalEyes – App localization

LocTeam – Localize iOS and Mac OS X apps

Gengo – People-powered translation at any scale

Tethras – App translation service

Wordcrafts – Mac OS and iOS localization

LingoTip – Apps translation

Mentez – app localization for Latin America market

Smooth Localize – Localize your iOS app cheaply and quickly

Transfluent – Easily translate your app by using Transfluent’s API


Scoreloop – Cross-platform SDK for gaming ecosystem (virtual currency, social gaming, etc.)

Playhaven – Mobile game LTV maximization platform

MobInLife – Apps monetization and promotion consulting

Avocarrot – App Monetization with Native Ads

Kiip – Real rewards for virtual achievements

Smaato – Real Time Bidding Exchange for mobile ads.

Appsfire – Growth Engine for apps.

AskingPoint – Complete app monetization and messaging solution plus rating widget

Mobile App Testing

TestFlight – iOS Beta Testing on the fly

HockeyApp – Collect crash reports, get feedback and distribute your betas

Elusivestars – Mobile Application Testing For Developers

Testin – Cross Platform Automated App Testing Solutions

uTestapphance – Crash/Bug reporting and user feedback

Crashlytics – Crash reporting solution

Errbit - Open source error catcher (Airbrake compliant)

StartUpLift – Get feedback from users

Bugsense – BigData analysis to support apps

Pieceable – Make iOS apps work in the browser

Acra – Open source android crash reports

Crittercism – Error monitoring

UserMetrix – Application analytics combined with traditional error reporting

Zubhium – Android beta distribution and real time crash analytics

AppThwack – Test your app on 100s of real devices

BugClipper – Plug n play library designed to report bugs

Joppar - Update your app without code

AppTestNow – Get your app tested by experts

Ubertesters – mobile beta testing solution

User Feedback/CRM SDKs

Apptentive – In-app feedback for iPhone & Android developers

Appboy – Customer Engagement Platform  for mobile apps

Appsfire’s AppBooster – Apps engagement and feedback SDK

HelpShift – The customer support helpdesk for native apps

LivePerson – Mobile chat solution

Jira – Open-source library for collecting feedback

UserEcho for iOS - Collect and manage feedback for your iPhone or iPad application

Appsee – Understand your mobile app users with recordings, heatmaps and in-app analytics reports

TestFairy – Easy Android app testing

Testbirds – Crowdtesting for mobile apps

In-app Analytics SDK

Flurry Analytics – App Analytics for free

Google Analytics – Google Analytics for Mobile

Apsalar – Mobile App Analytics & Advertising

MixPanel – Mobile Analytics

Localytics – Mobile Marketing and Analytics for Apps

Countly – Mobile Analytics

Playtomatic – Open source game Analytics for every Platform – HeatMaps for your iOS app

HeatData – Heatmaps for Mobile Websites

TestFlight Live – Analytics with TestFlight

Placed – Location Analytics – Analytics Platform

Capptain – Pilot your apps

Kontagent – Mobile Customer Intelligence

Claritics – Intelligent Analytics

Followapps – Mobile Engagement Platforms

Applicasa – Mobile game management platform

Bango – Web and app analytics

Appsee – Visual Mobile App Analytics

Marketing Analytics

Tapstream – Marketing Analytics for apps

Yozio – Campaign tracking for mobile apps

Distimo’s AppLink – Cross-platform app distribution and conversion tracking

Trademob – Mobile Marketing Analytics

Swrve – In-app marketing platform – Universal URL and Custom URL (sharing app content)

Adxtracking – Analyze and optimize mobile app advertising

AppsFlyer – Mobile app measurement and tracking

MobileAppTracking by HasOffers – Attribution analytics

Push Notifications

Urban Airship –

PushWoosh – New approach to push notifications

Parse – The complete mobile app platform

Appsfire’s Appbooster – Boost your app’s engagement – Push Notifications

mobDB – Mobile backend service, push notifications

Xtify – Push notifications for iOS, Android, Windows and Mobile Web

mBlox – Smart Mobile Engagement

Quick Blox – Cloud backend API

MixPanel – Mobile Analytics

Appscend – All-In-One Mobile Platform (analytics, push, etc.)

Appoxee – Push Notification Services

Xtify – Push notifications for iOS, Android, Windows and Mobile

Pushwizard – Push notification service & Remote event management

Affiliate Programs

TradeDoubler – Affiliate Marketing for Europe & Brazil

LinkShare – Affiliate Marketing for US, Canada & Mexico

DGM Pro – Affiliate Marketing for Australia & New-Zealand

GeoRiot – Globalize your affiliate marketing

App Websites & Landing Pages

Unbounce – Build, publish and test landing pages (w/ Mobile App Templates)

ThemeForest (Grizzly Theme) – Site Templates and Themes

Appify WP – WordPress Theme for iOS and Mac Apps

Launchrock – Set up a “launching soon” page in minutes

Dasapp – Website hosting for mobile apps

Mobtizer – Create landing pages for mobile advertising

PlaceIt – Generate Product Screenshots in Realistic Environments

Scorch – Share your mobile apps online (via text message)

Pre-launch platforms

PreApps – Pre-release buzz and exposure

App Store Optimization

MobileDevHQ – SEO for Mobile Apps

AppTweak – Instant App Marketing and ASO report

SensorTower – Mobile SEO and Keyword Optimization for iOS Apps

Search Man SEO – Mobile SEO for iOS Apps – App Store SEO

Appnique – Improve your search ranking in the mobile app stores

AppRankCorner – App Store Optimization

AppSnippetPreview – App Store Listing Optimization Tool

App Downloads & Revenue Tracking

App Annie – App Ranking, Analytics, Market Intelligence

Distimo – App Analytics and App Data

AppFigures – App Store Analytics for Mobile Apps

Mopapp – App Store Analytics

AppBot – App Store Reviews & Features delivered daily

FULLER App Analytics – App Data for Japan

Getting Press

HARO (Help A Reporter Out) – Connecting Reporters and News Sources

Appromoter – Brings developers and the media together

Ad Networks

iAd – Apple’s advertising network

TapForTap – Mobile Ad Network / Free Tap Exchange

Flurry App Circle – Targeted ads for mobile apps

Chartboost – Technology platform for mobile games

Admob – Monetize and promote your mobile apps with ads

AdColony – Video ad platform

Vungle – Mobile app advertising through Video



loopMe – mobile advertising

Millenial Media – Mobile advertising & monetization

Inneractive – App monetization

Burstly – App monetization platform

Airpush – Mobile ad network

Medialets – Mobile rich media advertising

xAd – Mobile-local advertising & marketing

Pontiflex – Advertising platform

PayPal Media Network

Jumptap – Target mobile advertising

Tapgage – Mobile interstitial ad network

Appia – Ad network

Buzzdoes – App distribution and discovery SDK

Apptap – App advertising network

Pollfish – Survey platform to target users

Mobclix – Real-time bidding mobile ad exchange

Location@scale – Mobile-local advertising

NativeX – targeted advertising

AppFlood – Cross-promotion platform for buying, selling and exchanging mobile traffic

Jampp – Drive installs to your app

Promo Campaigns

AppGratis – 1 free app a day

Appsfire – App Discovery

Free App A Day – The best paid apps for free daily

Surikate – Generate traffic onto mobile apps

AppBounty – Play & Get Paid

Promodispenser – Users get free Gift cards by downloading and reviewing your app

Expert Advices

Clarity – Get great advice

Buy & Sell apps

Apptopia – Buy and sell app ownership

15 July,2014

Very impressive and useful post.

I recently discovered that about 50% of our total app downloads at Mobiata originate from countries other than the United States. This really demonstrates the importance of properly supporting your international customers as such a large percentage of your sales depend upon them. However, localizing and translating your apps can be a very involved process.

I think  the standard localization process is very bad for iOS and Mac OS X apps and there is need to find a way to make it much easier for developers to localize their apps and then maintain these localizations and translations over time.


Hey Sylvain,

BugClipper is wrongly spelled, could you please correct it and make it live.

Virinchi Software
Virinchi Software

Thanks for posting an important article. This is very helpful.


Thank you for sharing this list of app developer tools. They are indeed helpful. Cheers!

Intertek AppTestNow
Intertek AppTestNow

Hi Sylvain. I'm new to your site but really like the universe you've created here. Would you mind posting a link to under your Mobile App Testing links? We can test any app for any platform on any device. 


Sylvain, you rock dude. Bookmarking this right now. Great list.

Jaime Flautero
Jaime Flautero

Hi Sylvain, 

Really useful list of tools, definitely a must-have for any mobile developer. 

I'd like to mention the Chat functionality of QuickBlox. Is something that lots of developers are looking for and it is hard to find. 



Hi Sylvain : I would suggest to add "" app discovery under "Promo campaigns". Great compilation by the way.





Here is another tool you shouldn't miss: It is great for localization, it offers an online platform with support in around 200 languages, where translators can work easily on translating po, strings, xml or other types of files.

apptamin moderator

@Kamlesh  Done! Sorry about that.

apptamin moderator

@elusivestars You're welcome! Elusivestars is pretty interesting to get real-users feedback

apptamin moderator

 @vbkumar Hi. Thanks for the suggestion. Can you tell me how the promo campaigns work with appcurl?


 @apptamin  @vbkumar  We are only doing promotion by affiliate links at this time. But we are working to rollout a new promotion service that can be managed from our web interface. 


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About The Blog Author -


Hi there, I'm Sylvain and I've been working for several years on marketing mobile apps. With Apptamin we believe that we can help developers better promote their apps by creating cool app videos and sharing what we've learned...While learning some more !
I'm French and English is not my primary language, so you're welcome to correct me if I make a mistake.


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