Video ad ideal length is a hot topic and depends on which channel we’re talking about, but especially on Facebook and other social media, 30s is definitely the upper limit. To be able to put forward all the most important value propositions of the app (free – secure – fast way to make money), it was decided to make three different videos to start with, one focusing on buyers, the other on sellers and then another one showing both buyers & sellers. Focusing on ease of use, with actors having the right looks and age for the target audience, acquiring or selling a variation of objects, we then completed the video with animated text screens against a parallax background to really drive home the commercial messages of the client. With these first videos finished, it was time to start working on variations.