For our live action packshot videos, we offer several backgrounds categorized by topics (Kitchen, Travel, Fashion, Office, Festive, etc.) from which our clients can choose or we can create custom ones, too. Obviously, we needed a kitchen background here, preferably with fresh vegetables, to create a healthy atmosphere. We opted for a pleasant and charming female voice-over to tell the story and match with the inspiring visuals.
A few months after the video was delivered eMeals got back to us to update the video with a new feature they were about to release. It is quite challenging to add a scene to a live action video without having to reshoot. Luckily, the feature was quick to explain and we were able to reuse some captures from the packshot and insert the new in-app content on top in post-production.