“The entire process was transparent, professionally managed and resulted in an excellent video. Our experience with Apptamin was a vast improvement over prior experiences of producing promo videos for our games.”
Globalfun creates mobile games for some of the greatest Cartoon Network brands. They count on us to create exciting and efficient videos to put on the Play store and increase conversion. We had produced other videos for some of their IP-based games before, and this time they wanted one for Ben 10: Omnitrix Power.
As with all promotional videos, the opening seconds are extremely important and need to be able to catch the viewer’s attention immediately. We used the Cartoon Network logo and featured characters, along with sound and visual effects to achieve this.
Switching to gameplay immediately after allows the viewer to see exactly what the game is like, something they would not get from just reading the description or looking at screenshots.
After having chased the aliens, it is time for Ben 10 to challenge and defeat them in battle. Using more of the game’s own artwork to provide a cool transition between these two different forms of gameplay, we show the richness of featured characters before arriving at a victory screen signalling the end of the video.
The outro of the video contains a Call To Action and once again visual reminders of the main character, Ben 10, who will be the main factor driving conversions for this game…along with the video, of course.