The latest ASO news from Google I/O 2022

Earlier this month, Google held its yearly event. The main announcements were about Android 13 and the new devices coming soon (like…

Boost your mobile game’s video ads thanks to storytelling

What makes a great mobile game trailer? Upbeat music? Great gameplay? A click-worthy CTA? A dynamic voice-over? All that and more. There…

The App Marketing Snack with Zofia Wietecka, Senior ASO Specialist for Flo Health ⎮ Episode 9

This week's guest is Zofia Wietecka, Senior ASO Manager for Flo Health. She's telling us all the specificities of doing ASO for…

Advertising on TikTok, the key to global success for mobile game?

TikTok’s success has swept through the app world. The app stood at the top of the most downloaded apps in both the…

Mobile Video Monthly #23 – April 2022

By now you all have heard about Elon Musk buying Twitter, the entire tech industry’s focus was on that deal. But there…

The App Marketing Snack with Enes Malik Turhan, Mobile Growth Specialist for Sensor Tower ⎮ Episode 8

This week’s guest is Enes Malik Turhan, Mobile Growth Specialist for Sensor Tower. He tells us the secret to a good ASO…

Are alternative app stores worth it?

App Store Optimization is, for most people, synonymous with Apple’s App Store and Google’s Play Store. After all, they contribute to 90%…

Why you need to set up a branding strategy for your app

A branding strategy is the first marketing step you need to take when working on your app. Whether you’re promoting an app…

The App Marketing Snack with Peggy Anne Salz, Founder of MobileGroove and writer ⎮ Episode 7

Let's talk about the secrets to ASO with this episode's guest: Peggy Anne Salz, writer, journalist, and founder of MobileGroove. She tells…