Entering new markets from an ASO standpoint

Entering new markets is about much more than just localization. When developers want to make their app or game available in new…

The latest ASO news from Google I/O 2022

Earlier this month, Google held its yearly event. The main announcements were about Android 13 and the new devices coming soon (like…

Are alternative app stores worth it?

App Store Optimization is, for most people, synonymous with Apple’s App Store and Google’s Play Store. After all, they contribute to 90%…

4 ASO predictions for 2022

2021 was a busy year for ASO, first, there was the privacy movement that brought Apple’s infamous ATT and Google’s brand new…

Boost conversion with Apple’s in-app events

Ever since their introduction in Apple’s WorldWide Developer Conference in June 2021, everybody’s been looking forward to getting their hands on in-app…

Everything you need to know about Product Page Customization

Announced in June 2021, during Apple’s annual Worldwide Developers Conference event, custom product pages (or CPP as they’ve already been dubbed by…

Is Apple’s native A/B testing tool worth it?

Apple’s native A/B testing tool, called Product Page Optimization, is finally here! Ever since its announcement, ASO specialists have been wondering about…

How is Apple’s iOS 14.5 impacting ASO

Apple shook the iOS world when they released iOS 14.5 on April 26th, 2021. Their App Tracking Transparency framework was announced during…

The latest App Store ASO news ⎮ Fall 2021

Are you up to date with all the latest App Store news? Even though we’re still waiting for Product Page Optimization and…