Optimize Your Google Play Store App Details Page

We’ve been talking a lot about App Store Optimization on the blog. While some posts had some advices for both the App Store and the Google Play Store, the focus has been mainly made on the iOS app details page so far. Since Android apps are definitely not something to ignore (in fact, there are some good arguments about why you should start developing on Android first) here is a wrap-up of the tips to optimize a Google Play Store app details page and be found more often by potential users.

Search is important (duh!)

First, here is why optimizing your app details page for search is critical on the Google Play Store: search represents 80% of high quality organic downloads. I’ll admit that “high quality organic download” is a pretty vague criteria, but still.

Search Importance in Google Play Store

Search Importance in Google Play Store – source: Fiksu

How to optimize your app page

The good news is, there are several things you can do so that more users find your app:

  • Putting your main keyword in your app title. According to Fiksu, this could dramatically improve your position (80-100 spots). They even recommend to put your app name on the app icon and use the app name for your keyword. I have mixed feelings about that, because I believe it’s not such a good thing to have words on an app icon and because it poses a branding problem. I’d rather think about an app name that contains the main keyword.
  • Using your keywords 5 times in your app description. Unlike on the App Store where the app description is not searchable, on the Google Play Store you want to make sure to repeat with a good frequency your main keywords.
Search Optimization

Search algorithm and recommendations – source: Fiksu

  • Having a beautiful design and screenshots. Just like on the App Store, you want to have the best screenshots possible to convince potential users to download your app.
  • Having a demo/promo video. That’s an awesome thing on the Google Play Store: you can add a youtube video to promote your app. Don’t miss out on the opportunity to really show what your app is worth. When looking at an app’s page on an Android Smartphone,  the video is in the first screenshot slot.
  • Getting (good) reviews. Since ratings are part of the rank and search algorithm (see below), you want to do everything you can to get positive reviews.
  • Increase usage frequency: have an awesome app that users will be addicted to and use on a regular basis.

A little more about the Google Play Store rank algorithm

Just like Apple’s, no one knows it. But people do try to understand it better. Here are the main criterias:

  • Number of ratings: how many people have rated and reviewed your app.
  • Ratings: how high (or low) they are
  • Amount of downloads: how many app downloads
  • Downloads growth: the growth of downloads over the last 30 days
  • Uninstalls: how many people uninstall the app
  • Usage: frequency with which your app is used (reported by some developers)
  • Update 2/9/12: Links to Play Store page: “Getting people to write about your app improves your search rankings in the Play Store” (Google I/O June 2012)

Some advices about ASO (App Store Optimization) are valid for both the App Store and the Play Store, but there are some specifities to the Google Play Store like a searchable description and the fact that you can display an app demo video. Don’t miss out on these improvement opportunities!

Anything to add on how to optimize an app page on the Google Play Store? We’d be glad to hear it in the comments!

9 June,2014

  1. ben_in_berlin says:

    Do you have any advice for choosing keywords?
     
    We are either a Driving Calculator or a Car Calculator. It’s hard to differentiate the results in the Play Store.www.drivelineapp.com

    • apptamin says:

      @ben_in_berlin Hi Ben,
       
      You can try and repeat both of these keywords in your description, but you probably have to make a choice for the name of your app.
       
      Have you tried to find what people look for the most on the web (with Google Keyword Tools for example). This might help you make the right choice. You could also try and ask your users how they would define your app (for the “quality” aspect rather than the “quantity” one)

      • ben_in_berlin says:

        @apptamin  @ben_in_berlin  ‘Driving Calculator’ gives a lot fewer results, but they’re much more relevant so I think we’ll proceed with that one. I’ll update the app’s title to include it.Please take a look at the app if you have time. Your feedback, above others, would be greatly appreciated.

  2. Guessy says:

    Thanks.. some ideas were new to me…

  3. wobblemonkeystudios says:

    A nice article.  We will definitely create a YouTube video.  Simon

  4. dilyanayaneva00 says:

    About this point: 

    Update 2/9/12:http://www.apptamin.com/blog/google-play-store-marketing/

    Do you know if they count only original link to store, or they can recognize Flurry tracking links or goo.gl shorten links? Thank you :)

    • apptamin says:

      dilyanayaneva00 That’s a good question. And unfortunately, I don’t know the answer. I ‘d assume they support their own shorten links and are able to recognize that it leads to their store. But can’t know for sure.

  5. guest500 says:

    Hi,  Thanks for your great article. I learned some new things. I have this wonderful app that was downloaded more than 4k a day. Suddenly the daily downloads dropped to 2k. No changes were made in the app. What can be the reasons for it?
    Thanks, :)

    • apptamin says:

      guest500 Have any negative reviews appeared? More uninstalls than usual? Less traffic to your website (if you have one)? New competitors?

    • plammanev says:

      guest500 
      Let me guess:
      The drop happened about a month after the initial release?
      guest500

      • guest500 says:

        plammanev guest500  Nope, but the boost of downloads was for a month, from one day to the other it went rocket high, then a month after dropped down to the number of daily downloads as it was before. Any idea why?

  6. CSerpent says:

    I’m about to release a poker (Texas Holdem) hand tracking app called “OverQuad”.  I understand that the Title is critical, but what about the actual App Name???  If I expect a lot of people to be searching for “Hand Tracker” or “Hand Logger” would it be best to use that as the actual app name?
    And how do you get an App name?  Is it a first-come first-served basis?  Thanks!

    • apptamin says:

      CSerpent I don’t think that the app name will be that important IF you also have the keywords in your app title.
      Not a first-come first-served basis thing I think. Lots of pretty similar app names out there.

  7. […] Optimizing Your Google Play Store App Details Page – Article details the ins and outs of writing the summary of your android app. Even if you […]

  8. […] Sylvain Gauchet writes in the Apptamin blog about the importance of using the right keywords in the title, description and content of the apps […]

  9. […] Optimize Your Google Play Store App Details Page. […]

  10. apptamin says:

    March 28 2014 Changes  There was indeed some changes in the policy to avoid spammy and sexually explicit apps: http://phandroid.com/2014/03/28/google-play-store-developer-policies-update/

  11. apptamin says:

    Sean Mann  Hi Sean. Sorry for the late answer. I have no data to back that up, but it seems like a good idea to have moved the name of your app to the top. That way a Google search show the sentence you decided to display. 

    I don’t know if you’ve updated the Play Store description since, but it seems you have enough occurrences of “Word game”

  12. apptamin says:

    shreyagoyal786  You can take a look at the advices we gave in this post: http://www.apptamin.com/blog/app-store-optimization-aso-app-name-and-keywords/

  13. […] now I also focused a bit on “Optimizing Google Play Store details page” because I noticed that if I search for “Stiri” in PlayStore… my app was on the […]

  14. […] I read a few articles about this :  “Optimizing Google Play Store details page” , “Google Play Marketing Advices For App Developers” which I strongly […]

  15. Parthspatel says:

    apptamin – I have recently launched an app named “A to Z Converter” in the play store. ( https://play.google.com/store/apps/details?id=com.atozconverter ).
    How much does the space in between the name of an app ( e.g. space in between “A” and “to”) will affect it?
    even if I search with the whole string “A to Z converter”, it is not showing me directly in search results… But if I add some other unique keyword like “A to Z converter + PAVANS”, it will show me as the first result !
    I have changed the description of my app after reading your blog. hope it will help !
    Still, What more you can suggest me to improve the ranking?

  16. zeenakurd says:

    Thanks for this! I still have no idea why my app is not getting installs nor appearing in search results although I applied every tip I could hear of, although it’s a social app. Any advice?

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