How often should you update your app’s ASO metadata

Your app’s metadata refers to all the elements (both images and texts) displayed on your app page in the stores. It includes…

Reels vs TikTok vs Shorts: on which one should you bet for your paid UA campaign?

TikTok’s success looks unstoppable. With a growing number of downloads and regular users, the video app grew so much that its direct…

​Why ASO should be part of a broader marketing strategy with Giulia Pianelli⎮ App Marketing Snack #21

Giulia Pianelli is a Mobile Marketing Consultant with years of experience in the app industry. For The App Marketing Snack's 21st episode,…

Branding as a marketing campaign: the thunderous success of Marvel Snap ⎮ Case Study

Marvel Snap is the latest addition to the Marvel Mobile Gaming universe. This new mobile card game launched only recently and already…

Mobile Video Monthly #29 – October 2022

Spooky season is now over, Halloween came and went and we’re already on our way to the rest of the holiday season!…

ASO Best Practices: make the most of your screenshots

Screenshots are a staple of ASO strategies. They’re a cornerstone of app stores conversions and an essential of app’s product pages. However,…

Secrets to mobile games marketing with Akseli Virtanen, Traplight Games⎮The App Marketing Snack #20

Akseli Virtanen, UA Lead for Traplight Games, stops for a chat and tells us the secrets to good mobile games video ads…

Get your creatives in the Halloween spirit

Spooky season is upon us! With Halloween around the corner, it’s time to refresh ASO strategies all around the world and give…

Understanding mobile games’ genres

Casual and hyper-casual mobile games have reigned over the mobile world as of late. But they’re not the only game genre available…