Merge Mansion and Grandma’s secrets, why is it so effective⎮ Case Study

For this case study, we’re diving into the Merge Mansion phenomenon. You’ve surely seen the video ads around, with a cryptic grandmother…

Why ASO should come before UA with Elena Wibmer, App Radar ⎮ The App Marketing Snack #16

This episode’s guest is Elena Wibmer, Product Marketer at App Radar. She teaches us the difference between doing ASO for apps versus…

Common ASO mistakes to avoid according to experts

Now that you’re aware of all the upcoming trends in app marketing, we assembled all the common ASO mistakes our guest experts…

About Apple’s App Store ads upcoming extension

Apple Search Ads (ASA) has been one of Apple’s most successful ad products lately. Especially since the arrival of the ATT. And…

Figuring out the best keyword for your app with Elizabet K, Asodesk⎮The App Marketing Snack #15

For the newest episode of the App Marketing Snack we’re happy to host Elizabet K from Asodesk, she tells us the key…

How to do App Store Optimization step-by-step: a full cycle of ASO in the App Store and Google Play

This is a guest post by Asodesk To see organic app installs in the App Store and Google Play grow, one-time App…

Mobile Video Monthly #26 – July 2022

Summer is here, and so are our monthly news! People kept busy despite the heat and some interesting changes will be coming…

Why you should localize your ASO strategy with Nika Grigoreva, Ada Health ⎮ App Marketing Snack #14

For the latest episode of the App Marketing Snack we’re joined by Nika Grigoreva, Senior performance marketing manager for Ada Health. She…

Video ads with fake gameplay, why do they work, and will they stick around?

Fake ads were really big a couple of years ago, and against all odds, they are still kicking around. Some even think…