Mobile Video Monthly #31 – December 2022

All of Apptamin’s team is wishing you a happy new year! Let’s start 2023 the right way: with our latest digest of…

4 trends for 2023’s mobile games’ video ads

The disappearance of the IDFA on iOS shook the app marketing world. Not only did it push a move toward Android for…

6 App Marketing Trends for 2023

With 2023 just around the corner, it’s time to think about the next big marketing trends for apps and mobile games. The…

Get your app ready for the holiday season!

Not everyone celebrates Christmas but the app world sure does! With the holiday season in full swing, developers are launching their Christmas…

Setting the right goals for your growth strategy with Lisa Kennelly ⎮ The App Marketing Snack #22

For our latest App Marketing Snack episode, we’re hosting Lisa Kennelly, Growth and Product Marketing Strategist for Klarna. She helps us figure…

Mobile Video Monthly #30 – November 2022

Before you the holiday spirit takes over, let’s recap what happened in the mobile industry in November. On December 1st, Apptamin’s team…

How often should you update your app’s ASO metadata

Your app’s metadata refers to all the elements (both images and texts) displayed on your app page in the stores. It includes…

Reels vs TikTok vs Shorts: on which one should you bet for your paid UA campaign?

TikTok’s success looks unstoppable. With a growing number of downloads and regular users, the video app grew so much that its direct…

​Why ASO should be part of a broader marketing strategy with Giulia Pianelli⎮ App Marketing Snack #21

Giulia Pianelli is a Mobile Marketing Consultant with years of experience in the app industry. For The App Marketing Snack's 21st episode,…