Everything you need to know about Product Page Customization

Announced in June 2021, during Apple’s annual Worldwide Developers Conference event, custom product pages (or CPP as they’ve already been dubbed by…

The Importance of A/B Testing

This is a guest post by Dave Bell, CEO and co-founder of Gummicube You have successfully optimized your app following the best…

Is Apple’s native A/B testing tool worth it?

Apple’s native A/B testing tool, called Product Page Optimization, is finally here! Ever since its announcement, ASO specialists have been wondering about…

Mobile Video Monthly #19 – December 2021

I hope everyone had some nice holiday celebrations, we’re back with our December edition of Mobile Video Monthly. What happened in the…

The rise of contextualized advertising

With Apple’s ATT now being in full swing and Google’s third-party cookie deprecation looming on the horizon, the ad ecosystem is starting…

High-quality advertising creatives help mobile game companies create globally popular games

This is a guest post by Summer Liu from SocialPeta The global mobile games' revenue in 2021 is expected to reach $90.7…

How is Apple’s iOS 14.5 impacting ASO

Apple shook the iOS world when they released iOS 14.5 on April 26th, 2021. Their App Tracking Transparency framework was announced during…

Stay up to date with everything going on with Facebook/Meta

Times are tough for Facebook right now. In September, the Wall Street Journal released a series of articles dubbed the Facebook Files.…

Mobile Video Monthly #18 – November 2021

Days are getting shorter (in the Northern Hemisphere at least) but the app world keeps us busy! From Netflix’s dive into mobile…