How to increase conversion by getting your app store videos right

Getting an App Preview video (iOS) or Play Store Video (Google Play) right is a challenge. But it's critical for App Store Optimization…

6 Examples for How to Engage Your Mobile Users

This is a guest post from Todd Patton at Branch. Engagement noun en·gage·ment: emotional involvement or commitment This definition of engagement is…

Strategies for a Successful Virtual Reality Mobile App

This is a guest post from Molly Robinson at Apptopia. There are 815 virtual reality mobile apps from 571 unique publishers in…

How to Manage your Brand’s Mobile Reputation

This is a guest post from Ashley Sefferman at Apptentive. It’s obvious that a mobile presence is an extension of your brand,…

6 Ways to Improve Your Social Media Presence

Social media can be a great way to get the word out about your app. But where do you start or how can you improve a social media presence that has been neglected? Hannah will give you tips and strategies that you can implement right now.

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‘Out of the Box’ Competitive Analysis: Supercharging App Marketing Results

This is a guest post from Einav Laviv at Appgo2market. In recent years I’ve been deeply involved with strategic marketing, startup marketing…

How to Always Pick the Right Mobile Messaging Channel

This is a guest post from our friends at Leanplum. Mobile messaging provides a valuable opportunity for app developers and marketers to…

7 Apps That are Crushing Content Marketing

One question that I get frequently is: "Does content marketing work for apps?" My answer is always: "That depends." In this post,…

5 Simple Ways to Reduce Your Facebook Ads Cost for App Installs

I'm sure that you have seen the data out there about how effective Facebook ads are. Here's a post that we shared…