Mobile video monthly #16 – September 2021: iOS 15 is here, App Annie charged with securities fraud and Facebook is walking on eggs

Apple finally launched iOS 15 on the 20th just after announcing the new iPhone, Pinterest is the last one in a long…

From iOS 14.5/15 to Google’s Sandbox: the impact of privacy on app marketing

In 2018, the European Union’s General Data Protection Regulation (GDPR) took effect and launched the beginning of a new era in data…

How to optimize your creative assets for iOS 15

We’ve already told you everything you need to know about the upcoming iOS 15 tools. But now that it was released (on…

What’s happening with the App Store in-app payment fees

Apple’s recent announcement concerning its fees over in-app transactions made big news. Indeed, the 30% fee collected by Apple on every in-app…

Mobile video monthly #15 – August 2021: TikTok Stories, localized reviews, and ratings for the Play Store,…

Fleets are out and TikTok Stories is in! TikTok is going on Snapchat’s and Instagram’s turf with a new stories feature, still…

New ASO rules coming to the Play Store

Changes are coming to the Google Play Store! While Apple made some big announcements for its App Store coming in the second…

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Apple’s Product Page Customization – WWDC 2021

On the third day of their 2021 edition of WWDC, Apple introduced 2 new tools for your app’s product pages: product page…

Mobile video trends of 2021

We’re already through the first half of 2021 and it’s a great opportunity to look back on trends that emerged at the…

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What you need to know about Apple’s Product Page Optimization – WWDC21

A/B testing has been available on the Google Play Store since 2015, 6 years later, it’s finally coming to the App Store.…