The Complete Guide to Choosing Google Play ASO Keywords

Choosing Google Play app keywords for the first time can be a little daunting. So many questions...so little time. Will you make…

How to Make Your First Apple TV App Preview Video Epic

The Apple TV App Preview Video is finally here and it is an exciting opportunity for you to show off your app.…

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How Important is the Weekend in Mobile Marketing?

About the Author: Gur Dotan is the co­-founder and VP Marketing at SOOMLA. The mobile world is an extremely cruel environment, where…

7 Parse Alternatives for App Marketing

I'm sure that you were shocked when Facebook decided to shut down Parse, the much-loved mobile Backend as a Service (BaaS). It…

The iOS App Marketing Strategy Guide

After a few app launches of our own, observing many more, talking with several app developers and testing cool services, we have…

7 Shortcuts to Finding the Best App Social Media Influencers

In app marketing, you cannot rely on just one strategy. Establishing a relationship with the top social media influencers in your niche…

How to Get Started with Google Play Beta Testing

Google has done a good job of giving app publishers the tools that they need to make their apps the best they…

The Dangers of Falling in Love with Your Mobile App

About the author: Shai Wolkomir is the Co-Founder and CEO of Elasticode. Entrepreneurs at heart know that in order to make it…

How to A/B Test App Preview Videos vs Screenshots Without an Update

If your app is doing really well in organic search, you are probably reluctant to mess with what is working. We totally…