The Complete Guide to Marketing Your App on YouTube

YouTube has been around since 2005, but many companies have not taken full advantage of the platform for marketing. It's unfortunate because…

5 Apple TV App Marketing Tips

Apple TV is a huge opportunity for developers to reach a whole new market that is not as saturated as mobile. Learn how you can get started with Apple TV apps and five tips for marketing them successfully.

Read more

What you can learn from the App Promotion Summit London 2015

There aren't that many conferences on app promotion and app marketing, and the App Promotion Summit is probably our favorite in Europe. This time…

The Anatomy of a Perfect App Install Ad

Guest post by Logan Merrick (Buzinga App Development). Apps fail for many reasons (the app has bugs, lacks a good idea, has…

Measuring the Lifetime Value of a Mobile Customer

Guest post by Alex Walz (Apptentive). The difference between apps that sell for millions of dollars and apps that never see a…

Use deep linking as a powerful acquisition and retention channel

Guest post by Alexandre Jubien (ThinkMobile). The issue We’ve all faced that issue. You have an app installed in which you are…

The Viral Loop: Get Your Users Advertising for You

Guest post by Sam Hutchings (Tapdaq). Acquiring users continues to become more expensive each and every time we look at it. Chartboost…

How To Brainstorm Keywords For Your App

Guest post by Evaldo Rossi (WordData). App Discovery is one of the biggest issues the App Store has. iOS 8 kind of tried…

How to Localize Your App to Get More Users

Guest post by Olivier Verdin (AppTweak). The Apple App Store is now present in more than 150 countries and in 40 languages.…