A dive into UGC (and UGC-like) video ads, the latest app marketing trend

The rise of social media platforms and their increased power over culture bred the latest app marketing trend: UGC (User Generated Content).…

How a good first impression can boost your conversions

A good first impression can go a long way, and that works for all areas of life. You never know where exactly…

Engage, Retain, Earn: Growth Strategy for Game Apps [Based on Data]

This is a guest post by Pushwoosh According to the most recent Pushwoosh research, game apps can make a quantum leap in…

How to best use gamer motivation to level up your mobile game’s creative assets

If you’re currently trying to promote a mobile game, you might want to look into gamer motivations. They can help you better…

ASO tips you need to know with Artiom Tzaczuk, ASO Specialist for Onde ⎮ The App Marketing Snack #17

Artiom Tzaczuk shares his experience as an ASO Specialist, including his top 3 tips to make the best ASO strategy you can…

Mobile Video Monthly #27 – August 2022

Summer is coming to an end but the industry did not take any time off. The time for our monthly recap has…

Merge Mansion and Grandma’s secrets, why is it so effective⎮ Case Study

For this case study, we’re diving into the Merge Mansion phenomenon. You’ve surely seen the video ads around, with a cryptic grandmother…

Why ASO should come before UA with Elena Wibmer, App Radar ⎮ The App Marketing Snack #16

This episode’s guest is Elena Wibmer, Product Marketer at App Radar. She teaches us the difference between doing ASO for apps versus…

Common ASO mistakes to avoid according to experts

Now that you’re aware of all the upcoming trends in app marketing, we assembled all the common ASO mistakes our guest experts…